Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59

Lesson Fundraising Digital Test 59

Tech Soup

JANUARY 19, 2017

2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors. Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. Improve the Email Mobile Experience.

Digital 36

Digital Marketing Game Headline 36

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. All leather is sourced from gold or silver-rated tanneries, and more than 345 million plastic bottles have been recycled as shoelaces or other footwear features.

Companies 106

Companies Alaska Malta Philanthropy 106

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling. A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action.

Storytelling 46

Storytelling Fundraising Calendar Map 46

Nonprofits Source

NOVEMBER 3, 2017

Before we dive into those factors, I think it’s important to discuss why SEO is important for nonprofits and how donor preferences are driving the need to invest in search. Donors are shifting their preferences to online giving as their preferred method of donating to causes they care about. Image Alt Tag. Heading Tags.

Beginner 91

Beginner Digital Marketing Guide 91

Care2

AUGUST 22, 2013

Your board, donors, and activists love it too. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Email: Number of new subscribers, open rates and click through rates, best performing subject lines and topics, and most engaged email audience segment.

Online 71

Online Tips Calendar Test 71

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

Newsletter 124

Newsletter email Create Template 124

Nonprofit Tech for Good

NOVEMBER 7, 2020

You’ll reach donors where they’re at and maximize your marketing budget. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. How can you break through the noise?

Channel 247

Channel Sierra Leone Story Digital 247

Classy

APRIL 5, 2021

Generic donation pages often lack the personal touch most donors are looking for when deciding whether or not to make a gift. Use high-quality images or graphics to support your call to action. Stick to three or fewer to prevent donors from abandoning the checkout process. Main Donation Page. Provide suggested giving amounts.

Campaign 64

Campaign Fundraising Strategy Headline 64

Care2

JANUARY 15, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Headlines should be short. 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

NonProfit Hub

NOVEMBER 3, 2022

If I’m a donor heading to your site to make a year-end gift, here’s what I’m thinking: Don’t Make Me Give You My First-Born to Donate. The more information you require, the more you kill your conversion rate. We wondered if reorienting the thought sequence would affect the conversion rate on the page.

Donation 51

Donation Giving Headline Conversation 51

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. To make sure that prospective donors aren’t leaving your donation page uninspired, use these tips to double or even triple your donation page completion rates: 1. What can I do here?

Donation 56

Donation Headline Fundraising Images 56

Tech Soup

JUNE 20, 2016

Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. By doubling the completion rate from 15 percent to 30 percent, you're basically doubling your revenue through this all-important and fast-growing fundraising channel. Start with a Strong Headline.

Donation 36

Donation Money Headline Raise 36

Bloomerang

AUGUST 28, 2021

But if you’ve never heard of Bloomerang beyond these webinars, we’re actually a provider of donor management software. And I absolutely love helping fundraisers fundraise more confidently and delight their donors and boost their donors’ loyalty. Maybe we segment our monthly donors.

Video 80

Video Fundraising Guide Test 80

Nonprofits Source

MARCH 21, 2018

Whether it’s aid workers, blood donors or people who have been helped by the American Red Cross, they make everyone feel welcome and appreciated. Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter. You don’t just have to send newsletters, or witty headlines to get your message across.

Social Media 109

Social Media Resource Marketing Media 109

Nonprofits Source

OCTOBER 11, 2017

Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor. Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click.

Process 98

Process Content Digital Marketing 98

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). More and more donors are giving online, especially towards the end of year.

Story 54

Story Nonprofit Social Media Content 54

Neon CRM

JULY 14, 2023

Visuals: Also include images that journalists can use in their pieces about your organization, like logos, key personnel photos, and event pictures. Headline: Create a clear, compelling headline that covers the most important aspect of your message. There are a few different ways to do that.

Public 52

Public Build Strategy Press 52

DNL OmniMedia

OCTOBER 22, 2020

Without in-person events and amid increased competition for attention online, being able to reach, engage, and convert new donors online effectively is critical. Donor-focused content. Interlochen knows that their campaign results are only possible because of their generous donors. Meet the Residents page.

Websites 52

Websites Organization Nonprofit Site 52

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

Find out how to grow your nonprofit and reach thousands of new donors with the Google Ad Grants. The ads are text only, containing a headline and a few lines of text. They can’t contain images or videos. Click-through rates. Your click-through-rate (CTR) tells you what percentage of people who see your ad, click on it.

Grant 40

Grant Google Guide Search 40