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Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre.

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Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

Listen carefully and you’ll hear the call going up in charity offices everywhere: What’s the plan for our end-of-year fundraising campaign ? While one particular organization may get greater traction with their in-person events , another makes better use of their donor relationships. The donor list health check.

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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

Donors are eager to give, but are we making it easy for them? Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. With Flipcause, building and supervising a fundraising page is a breeze. Rest easy, your donors.

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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising.

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Calls to Action that Get Results

Network for Good

This is also a perfect opportunity to nudge your donors to act now by underscoring the sense of urgency. Any successful nonprofit fundraising campaign has an effective call to action. You want to make it crystal clear what your donors should do next. Tip: Use your main call to action as your donation page headline.

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Calls to Action that Get Results

Network for Good

This is also a perfect opportunity to nudge your donors to act now by underscoring the sense of urgency. Any successful nonprofit fundraising campaign has an effective call to action. You want to make it crystal clear what your donors should do next. Tip: Use your main call to action as your donation page headline.

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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

What does that mean for you as a nonprofit fundraiser/donor communications professional? Lots of great takeaways, including… Short, compelling headlines and article leads directing the reader to their website (for online, endeavor to keep your writing to a 5th-grade level or below. Hemingwayapp can help!). Take a look.