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4 Types of Donor Personas for Effective Nonprofit Fundraising

Nonprofit Tech for Good

Ask any nonprofit fundraiser if he or she wants to increase the results of their fundraising efforts and you’ll get a resounding “yes”! In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking.

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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

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Leveraging AI in Major Gift Fundraising: A Game-Changer in Philanthropy

sgEngage

The social sector and major gift fundraising are no exception. AI tools enable major gift officers to do more with their time by minimizing administrative tasks, helping with research, and drafting communications. The Benefits of AI to Major Gift Fundraisers Fundraising is an industry that faces high stress and burnout.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

The end of the year is a critical time for nonprofit fundraising. According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. One-time and non-donors might receive compelling stories and testimonials that inspire them to get involved.

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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. That’s why supplementing online fundraisers with follow-ups that show the impact of donations is so powerful. Whether with an email or a text message (or even a phone call!),

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6 smart fundraising strategies to drive major giving success

EveryAction

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors.

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Let it Go: When to Move on from a Major Gift Prospect

sgEngage

While this scenario represents a best practice for major donor portfolios, there is no one answer to the question of when to disqualify a prospect. There are three major exits you can take on the “Highway of Major Gift Giving.” It is an essential part of the post-qualification cycle for major gift officers (MGOs).

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