Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee
Bloomerang
AUGUST 12, 2021
Do you know your organization’s donor retention rate? According to the Association of Fundraising Professionals’ 2020 Fundraising Effectiveness Project (FEP), only 43.6% of the donors who made a gift in 2019 made another gift in 2020. The Donor Retention Crisis—and Why It Matters. I’d bet not. .
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