Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). No one is immune to making mistakes on the Social Web. We’re now ten years into the Social Web.

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Social Media Training Train Media 277

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. At our last analysis, our Facebook recruits had donated a total of $3,793 in the last 12 months, with an average gift of $79.

ROI 94

ROI Facebook Advocacy Social Media 94

Nonprofit Tech for Good

MARCH 13, 2013

Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. This webinar will also touch upon mobile communications and fundraising and how it affects nonprofit’s use of social media.

Social Media 262

Social Media Media Free Strategy 262

Amy Sample Ward

FEBRUARY 23, 2010

I come across so many great conversations, ideas, and resources all over the web every day. Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. " Check it out!

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Web ROI Bookmarking Phase 108

Amy Sample Ward

MARCH 2, 2011

I come across so many great conversations, ideas, and resources all over the web every day. " From #gettngslizzerd to Getting Donations: Red Cross Capitalizes on Twitter Gaffe – Social Philanthropy – The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas – "Shortly after 11 p.m.

Web 123

Web Plugin Influence Award 123

Care2

JUNE 21, 2010

After you access the calculator here , enter the cost per hour of your staff, and other basic web and email metrics, and you can get a realistic snapshot of how you're doing. ROI (Return on Investment) in its simplest form has has a very specific mathematical definition. link] or [link] if you want to tweet it. (Ha! The irony).

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Social Network ROI Network Social 58

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Group text messaging could become the new email of the Mobile Web.

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Newsletter Social Media Build Media 247

Nonprofit Tech for Good

NOVEMBER 15, 2019

Supporters can even text a unique code and donate from their mobile device. It integrates directly with your website to process online donations, pledges, and payment. Also of exceptional value is the Neon Web Studio. They also appear to have higher conversion rates of web traffic into contributions.

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Relationship Software Management Pledge 231

NonProfit Hub

AUGUST 26, 2015

And, the most eye-opening finding: 43 percent of respondents think that online engagement is nothing more than a donation form and mass emails. You can craft personalized and targeted emails that speak to your supporters engagement/donation history, boosting email open rates and donations dramatically. With OES tools you can.

ROI 28

ROI Software email Marketing 28

NonProfit Hub

AUGUST 26, 2015

And, the most eye-opening finding: 43 percent of respondents think that online engagement is nothing more than a donation form and mass emails. You can craft personalized and targeted emails that speak to your supporters engagement/donation history, boosting email open rates and donations dramatically. With OES tools you can.

ROI 28

ROI email Software Marketing 28

Amy Sample Ward

JANUARY 24, 2012

I come across so many great conversations, ideas, and resources all over the web every day. Donating products to charities helps corporate bottom lines, reduces waste in landfills, and provides relief for people in need. Here are some of the most interesting things I’ve found recently (as of January 24th).

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Web Indiana Case Study Bookmarking 117

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. On the Web where people are inundated all day long with lengthy text and messages, a visually compelling slideshow can be a welcome respite from information overload.

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Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. All nonprofits should also experiment with Twitter.

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Social Media Media Ning Social 238

Amy Sample Ward

JUNE 6, 2012

I come across so many great conversations, ideas, and resources all over the web every day. billion worth of donations revenue (although it excluded any donations worth $10,000 or more). Here are some of the most interesting things I’ve found recently (as of June 6th). What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Web 1.0 :: The Broadcast Web. Add “Donate Now” button to your home page. 3) “Donate Now” Fundraising. Select a donate now vendor. Create a “Donate Now” landing page with your nonprofit’s branding inside of your website.

Social Media 265

Social Media Social Media Tech 265

Nonprofit Tech for Good

JUNE 5, 2013

Topics include understanding how much time social and mobile media requires, how to track return on investment (ROI), and how to craft a social and mobile media policy for your nonprofit. Related Links: On-Demand: Social Media for Social Good: A How-To Webinar Series for Nonprofits. Social Media for Social Good: A How-To Guide for Nonprofits.

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Mobile Media Strategy Social Media 124

Nonprofit Tech for Good

APRIL 7, 2011

Integrating your nonprofit’s Web 1.0 Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. After a supporter donates or signs a petition on your website, be sure to add a “Connect with us!&#

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Social Media Integration Websites Widget 240

Nonprofit Tech for Good

DECEMBER 13, 2010

On Facebook, we’ve had some great success with Facebook Causes generating donations and our Facebook Fan Page driving traffic to our stories on nature.org. For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media.

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Social Media Conservancy Interview Media 205

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Although there is low volume, the listening has provided a lot of value.

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ROI Examples Results Social Media 91

Nonprofit Tech for Good

JULY 9, 2012

Whether you call she or he a social media manager, a new media manager, or a digital media manager , there’s no doubt that if your nonprofit wants to be successful on the Social Web, then nonprofit executive staff and board need to begin to seriously consider allocating funds to a social media manager position. It’s not the tools.

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Social Media Management Media Social 267

Nonprofits Source

NOVEMBER 3, 2022

Web design is still a relatively new field that’s changing all the time, but the resources available to your nonprofit make it easier than ever to transform your site into a conversion machine. You should make the donation process as simple as possible so that your donors don’t think twice about their choice. Use calls-to-action.

Websites 52

Websites Fundraising Calendar Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Video Can Help Boost Donations in End-Of-The-Year Fundraising by Michael Hoffman. We also know that the distance separating the web and television is narrowing. Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role. Embed Video on a Donation Page. Holy smokes!

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Video El Salvador Donation Fundraising 106

Volunteer Hub

SEPTEMBER 11, 2023

Note: Because VolunteerHub integrates directly with Blackbaud Raiser’s Edge, data can also be accessed via Blackbaud’s web-view version, Raiser’s Edge NXT. What is Blackbaud Raiser’s Edge NXT?

Integration 52

Integration Synchronous Blackbaud Module 52

Nonprofit Tech for Good

JUNE 13, 2013

If your numbers do not grow from month to month, then something is terribly wrong with your content strategy (posting/sharing/sending the wrong content) and fundraising campaigns (not publishing an e-newsletter or using the wrong “Donate Now” service). Online Donations. Website Unique Visitors. eNewsletter Subscribers.

Track 185

Track Mobile Media Fundraising 185

Nonprofit Tech for Good

MAY 13, 2016

And email ROI and online giving is up, up, up! Nearly one in three (31.5%) people worldwide donated to charity in 2015 and one in four (24%) volunteered. Mature donate $683 annually. Source: Global Web Index. 18% of all online donations come from mobile device users. The Internet of Things will transform our world.

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Social Media Stats NGO South America 100

Nonprofit Tech for Good

NOVEMBER 21, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Summary of ROI. We just launched mobile texting and text-to-donate this month (November). People can text ACTION to 25383 make a $10 donation.

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Cancer Social Media Los Angeles Action 217

Whole Whale

JANUARY 26, 2022

So here is a 7 step road map to get started: Find and study the data Google Analytics for web traffic Email database CRM Donor database Other program/services data Course: Understanding Google Analytics. Are intake webforms working? Are emails being sent?

Americorp 98

Americorp Training Train Digital 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. In the sheer volume of donors, about 90% contribute online, however our largest donations still come by check.

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Social Media Interview Examples Media 254

Nonprofit Tech for Good

NOVEMBER 28, 2011

It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web. Executives have come a long way in understanding the Social Web. Find your competitors the Web.

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Social Media Media Social Stats 242

Nonprofit Tech for Good

APRIL 20, 2013

Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. The webinar also touches upon mobile communications and fundraising and how it affects nonprofit’s use of social media.

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Social Media Strategy Media NPO 181

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Nonprofit Tech 2.0

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Content Ideas Nonprofit Interview 253

Allegiance Group

NOVEMBER 2, 2023

When done correctly, an organization’s website should have a high ROI and lasting impression. Furthermore, it is equally essential to establish a seamless connection between your social media posts and your online donation page. Here are eight features your nonprofit website should include: 1.

Websites 52

Websites Calendar Registration Nonprofit 52

Forum One

APRIL 27, 2023

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. An improved IA makes your key site purposes—making a donation, signing up as a member, or accessing resources—smooth and accessible.

ROI 82

ROI Digital Strategy Template 82

Pamela Grow

JANUARY 11, 2024

Your emotional case for support drives all donor communications, from grant proposals to web copy to fundraising appeals. PayPal is never an acceptable nonprofit donation page. How your nonprofit will thrive in 2024: Your Plan and Case for Support Your fundraising plan and case for support is more important than ever before.

Trend 59

Trend Storytelling Paypal Mail 59

CauseVox

JUNE 9, 2021

With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. of all online donations , so it’s one of the best online fundraising ideas out there. On the day of the blitz, send out a series of emails requesting donations. Email fundraising makes up ?

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Ideas Online Fundraising Charity 98

Nonprofit Tech for Good

MARCH 6, 2013

Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. Still, understand that the content your nonprofit blog publishes, the higher your ROI. A call to action can be an urgent donation pitch, a request to sign an online petition, or a call for volunteers. Write Numbered Lists.

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Content Ideas Nonprofit Interview 230