Nonprofit Tech for Good

JUNE 1, 2023

This is the tenth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Content 200

Content Practice Marketing Spam 200

Nonprofit Tech for Good

FEBRUARY 1, 2022

At the core of the project is the Global NGO Technology Survey and the data below is based on the survey responses of 1,160 nonprofits worldwide that use social media. 1) 87% of nonprofits worldwide use social media. Of those that use social media: 97% use Facebook Pages – up from 84% in 2019. 17%: Twitter.

Social Media 319

Social Media Stats Data Media 319

Nonprofit Tech for Good

SEPTEMBER 28, 2017

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. Best Practice #1: Start Promotion by October 28. Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your social networks, social sharing, and an e-newsletter opt-in.

Social Media 247

Social Media Practice Media NGO 247

Nonprofit Tech for Good

MAY 16, 2024

Artificial intelligence is also changing how we personalize donor experiences and maximize donations. They can also benefit from smart donation asks. And it leads to more donations and a greater impact. They can target campaigns and improve donation requests. AI-driven algorithms can help nonprofits get more donations.

Donation 239

Donation Data Fundraising Analytics 239

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. 1) Implement Donation Page Best Practices. 2020 Social Media Size Guide ).

Practice 341

Practice Online Fundraising Nonprofit 341

Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Timeliness Is Everything.

Social Media 261

Social Media Video Marketing Practice 261

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Website & Email Marketing Best Practices for Nonprofits. Blog Design Best Practices. 3) “Donate Now” CTA on the Human Rights Watch blog.

Practice 352

Practice Nonprofit Newsletter News 352

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 235

Practice Fundraising Guide Channel 235

Nonprofit Tech for Good

MAY 16, 2019

Fundraiser for: Wildlife SOS (Donation Optional). Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. Current best practices for using Facebook Pages and Groups.

Social Media 266

Social Media United Kingdom Trend Free 266

Bloomerang

SEPTEMBER 20, 2023

When you’re fundraising online , your nonprofit donation page is often one of the first interactions people have with your organization, so it’s important to create an effective donation experience. The most effective donation pages are simple, impactful, and quick to complete.

Effective 87

Effective Donation Practice Build 87

Nonprofit Tech for Good

MAY 24, 2020

This is the second of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Online donations make up an average of 13% of a small nonprofit’s annual budget and that number will grow rapidly in the coming years. How to use social media to increase your online donations. •

Practice 281

Practice United Kingdom Belgium Norway 281

Qgiv

APRIL 13, 2021

According to our research report, Navigating the Unknown: Findings to Future-Proof your Fundraising , social media posts were the number one drivers of charitable gifts in 2020. Pandemic shutdowns in 2020 made social media usage increase drastically! Why incorporate social media into your online fundraising strategy?

Social Media 115

Social Media Donation People Media 115

Nonprofit Tech for Good

SEPTEMBER 23, 2013

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries , below are five social media best practices specifically tailored for small NGOs in developing countries. 1) Tell your NGOs’ story in photo essay format.

Social Media 271

Social Media Practice NGO Stats 271

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. Let’s jump into how you can realize these benefits and successfully connect your social media with your site.

Social Media 83

Social Media Integration Websites Media 83

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard this one a million times about social media, too!) You can learn more about SEO in AHREFs’ SEO guide for nonprofits and Semrush’s SEO tips for nonprofits. A mobile-friendly site is crucial to SEO and a good experience for supporters accessing your site and donation pages!

Action 253

Action Practice Tips Seattle 253

NonProfit PRO

SEPTEMBER 22, 2023

Let’s get into the nitty gritty of some image selection best practices. The right imagery can amplify the power of your nonprofit communications. However, pictures must be used correctly to achieve the best results.

Donation 251

Donation Picture Images Practice 251

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Great Nonprofits ] 84% of online donors are more likely to give if their donations are matched by their employer.

Statistics 225

Statistics Online Fundraising Benchmark 225

Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Also, on October 8 in partnership with Nonprofit Tech for Good, Julia will be presenting a free webinar about how nonprofits can use social media to raise money online.

Money 279

Money Raise Donation Ideas 279

The Modern Nonprofit

JANUARY 25, 2022

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. You’re also able to collect donations through Facebook. billion active users.

Social Media 98

Social Media Platform Media Social 98

Nonprofit Tech for Good

APRIL 10, 2021

So whether you postponed your spring tournament, are kicking off a brand new golf event, are considering adding a fall golf tournament to your fundraising portfolio, or are looking for ways to improve a long-standing tradition, here are eight best practices to consider for your fall golf fundraiser. 1) Launch an event website.

Practice 310

Practice Fundraising Registration Virtual 310

Nonprofit Tech for Good

OCTOBER 25, 2022

For example, the Nature Conservancy uses a maroon top bar to send visitors prompted by TV ads to their monthly giving donation page. 2) Slide-in “Donate” prompts. 3) Embedded opt-ins and donation forms in blog and news content. 2) Embedded donation form on the Human Rights Watch blog.

Websites 328

Websites Action Test Newsletter 328

Nonprofit Tech for Good

MARCH 21, 2019

It’s hard to deny that social media has forever created a fundamental shift in the way we engage with each other. That’s why when nonprofits encourage the act of social fundraising, they not only empower supporters to share their love of the cause, but they also leverage their vast personal networks to grow in so many ways.

Practice 267

Practice Fundraising Online Social 267

Qgiv

SEPTEMBER 11, 2023

While your marketing campaign for Giving Tuesday should start a couple months before the day, it’s important to plan out your day-of schedule for donor communications, and knowing when donors give can help you know when to send out your appeals for donations. Most organizations don’t see a large number of donations come in before 6:00 a.m.

Donation 83

Donation Giving Time Social Media 83

Nonprofit Tech for Good

SEPTEMBER 28, 2014

Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. That was a 21% decrease from the previous year, but the decrease is mostly likely due to poor online fundraising practices , such as not having a mobile-optimized donate page and e-newsletter design.

Newsletter 261

Newsletter Practice Social Media Social Network 261

Nonprofit Tech for Good

FEBRUARY 27, 2012

The following is an excerpt from Chapter 1 of Social Media for Social Good: A How-To Guide for Nonprofits. Pundits and bloggers in the nonprofit sector often lament the inability of social media to raise money for nonprofits. It’s true that Web 2.0 Make Sure Your Nonprofit’s Information in GuideStar Is Current.

Donation 223

Donation Practice Mail Newsletter 223

Nonprofit Tech for Good

JUNE 8, 2014

of traffic to donation pages. Fifty-five percent of those who engage with nonprofits via social media have been inspired to take further action. Custom-branded donate pages nested inside a nonprofit’s website raise 6X more money. Sixty-four percent of donations are made by women. Source: DonorDrive.

Social Media 275

Social Media Mobile Stats Media 275

Nonprofit Tech for Good

FEBRUARY 16, 2013

Each year I select 31 Favorite Nonprofits to which I donate 10% of my webinar income. Part of the reason is a commitment to altruism, but I also use (for lack of a better word) these 31 nonprofits to study how nonprofits are progressing in online fundraising, social media and mobile communications.

Results 248

Results Donation Paypal Practice 248

Qgiv

DECEMBER 15, 2021

We put together some charity donation form best practices to help you raise more money for animals! Similarly, you can use your smartphone to take high-quality before and after pictures of more serious cases and add those pictures to a slideshow on your donation page. Using Storytelling in Your Appeal .

Raise 52

Raise Money Donation Practice 52

Qgiv

JANUARY 24, 2024

And what’s even better is we’ve compiled some best practices to help you learn how to make one! As mentioned above, a lot of this work is done online, in this case through your social media presence, email campaigns, and website traffic. Take a look at your social media. What does your social media look like?

Practice 52

Practice Strategy Guide Fundraising 52

Nonprofits Source

JANUARY 17, 2024

Nonprofit marketing is a huge undertaking—from building your social media presence to solidifying your website’s search engine optimization strategy, there are many tasks you need to complete to spread awareness of your organization and your fundraising efforts. Solicit sponsors to support your event.

Practice 52

Practice Marketing Fundraising Nonprofit 52

Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

Social Media 274

Social Media Training Train Media 274

Nonprofit Tech for Good

SEPTEMBER 17, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Presented by: Heather Mansfield of Nonprofit Tech for Good.

New Zealand 216

New Zealand United Kingdom Communication Practice 216

Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. Traditional marketing and fundraising threads are not getting much traction.

Phase 280

Phase Adopt Tips Social Media 280

Nonprofit Tech for Good

JULY 30, 2012

How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks. Project Aware :: projectaware.org.

Social Media 271

Social Media Media Hints Social 271

Nonprofit Tech for Good

APRIL 18, 2022

Online fundraising makes it simpler for your donors to give and easier for them to make recurring donations to support your mission. States define solicitation as the act of asking for donations, regardless of the method of solicitation. if you receive ongoing, repeated, or substantial donations from donors in a state. .

Law 339

Law Online Registration Fundraising 339

Nonprofit Tech for Good

DECEMBER 8, 2021

According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. Quarterly Impact Reports enhance your website, email, and social media content strategy. Promote your landing page each quarter on social media for one month.

Trend 309

Trend Digital Marketing Fundraising 309