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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? This person fears offending donors by asking at the “wrong” time. What has Research Shown About Why Donors Give? The Millennial Impact Project studied why donors across generations start giving.

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Community foundations: Donor-advised fund grants outpaced contributions in 2022 

Candid

When we dig a bit deeper into the data, it becomes clear that a significant portion of that activity was driven by donor-advised funds (DAFs) hosted by community foundations. Donors establish their own funds at a sponsoring organization (such as a community foundation) and can recommend grants from those funds at any time.

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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Aaron and his team have designed a donor thank you process that’s an ongoing practice integrated into the fundraising culture at Feeding America. Aaron LaMonica-Weier , Sr.

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The Southwest Airlines Flight Fiasco: Lessons For Your Nonprofit

Bloomerang

While you may never find yourself in a crisis of this magnitude at your nonprofit, you can learn from Southwest’s mistakes and use those lessons to prepare for a potential disaster. Can you easily pull reports of donors who may be affected by an event or unforeseen error? Do you have a way to communicate with donors quickly?

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Giving USA 2021 Key Findings: How to Retain and Upgrade Nonprofit Donors Before Year’s End

Bloomerang

Fearing the sky was falling, they thought people would hunker down and fundraising would be a disaster. Here are a few 2021 key findings from the report to help us retain and upgrade nonprofit donors: . Giving was unevenly directed; donor perceptions of greatest need had an impact. New donors were up by 18.5%.

Donor 101
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Come and get it! The 2023 M+R Benchmarks Study is served!

M+R

But the results for nonprofits in the Disaster/International Aid space looked very different. We also compare retention rates and annual value for one-time and monthly donors. Total online revenue for nonprofits decreased by 4% in 2022 , and nonprofits reported especially sharp drops in revenue on Giving Tuesday and December 31.

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Quick bites: 2021 End-of-Year Fundraising

M+R

Overall, groups were split on whether they raised more or less overall digital revenue than end-of-year 2020 — in fact, our sample was split exactly 50/50! And if the fact that one of the most accessible platforms to reach donors didn’t perform all that great this year isn’t giving you pause… well, it should be. . Kinda like…2021.