Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Join online fundraising communities and ask lots of questions and monitor for great ideas.

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M+R

MARCH 11, 2024

3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Direct Mail Targeting!

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

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sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money.

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. .

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Pamela Grow

AUGUST 2, 2023

We’re in the dog days of summer… And that can only mean one thing — year-end fundraising season is upon us! Why end-of-year fundraising? And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign.

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Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. All this fundraising definitely involves sending appeals to your donor base. This type of campaign uses a combination of various digital methods and/or direct mail. . What is multi-channel fundraising? Direct Mail.

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift?

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Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. Some of the primary ways they give include: faith-based giving, bequests and legacy giving, and in-person events and fundraisers.

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Saleforce Nonprofit

AUGUST 31, 2022

This digital-first mindset embraces the central role that technology plays in the lives of their customers and employees. As fundraising professionals, we are on the frontlines of the digital revolution. Donors are consumers, and digital marketplaces like Amazon shape their expectations.

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Gift Strategy Amazon Digital 69

Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. Here are 10 fundraising statistics worth noting. It’s mostly true—numbers don’t always tell the whole story.

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Nonprofit Tech for Good

JULY 21, 2019

Fundraising Stats. The average online gift in 2018 was $96.40 of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 11% via direct mail/post. The average online gift in 2018 was $96.40 of overall fundraising in 2018 came from online giving ( Charitable Giving Report ).

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Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

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Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Show how gifts further the outcomes step-by-step. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind.

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Saleforce Nonprofit

AUGUST 31, 2022

This digital-first mindset embraces the central role that technology plays in the lives of their customers and employees. As fundraising professionals, we are on the frontlines of the digital revolution. Donors are consumers, and digital marketplaces like Amazon shape their expectations.

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Gift Strategy Amazon Digital 52

Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

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sgEngage

APRIL 17, 2024

In digital philanthropy, it has never been more important to seek out and embrace innovations, especially innovations in online donation forms. If your nonprofit organization is eager to harness the full potential of your digital fundraising efforts and give your donors what they expect, it’s good to have a guide.

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sgEngage

OCTOBER 17, 2023

The nonprofit fundraising numbers make a compelling case for a strong end-of-year effort. The same goes for employer matching gift programs. Many seasoned fundraisers and social impact professionals, such as Tyra Holloway, payroll specialist atthe Music Institute of Chicago, recommend sending out thank you notes as soon as possible.

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Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. Think about peer-to-peer fundraising as a ripple effect: One person connects their friends, which expands into reaching those friends’ social circles, and so on.

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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Nonprofit Tech for Good

SEPTEMBER 23, 2020

The median gift size was $50. Direct/Post mail (credit or debit card, cheque) – 12%. Digital wallet payments, such as Apple Pay and Google Pay – 1%. 9) 21% create online peer-to-peer fundraising campaigns that benefit NPOs, NGOs, and charities. 18) 50% have donated directly through Facebook Fundraising Tools.

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Nonprofits Source

APRIL 15, 2024

However, if no one knows that your event is taking place, you won’t be able to achieve a high turnout or meet your fundraising goals. Outbound campaigns can include email promotions, digital ads, and printed collateral that you might hang up at local businesses related to walk/bike/ride events (like athletic shoe stores or bike shops).

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EveryAction

OCTOBER 26, 2022

End-of-year fundraising can feel like a noisy cash grab. Is there something you can do now to influence their end of year gift? They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.). Think you’ll make a gift?

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EveryAction

NOVEMBER 9, 2022

GivingTuesday and the nonprofit end-of-year fundraising cycle are quickly approaching! If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Devine & Parker Consulting. Julia Devine, Co-Founder. Segment your audience.

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sgEngage

APRIL 3, 2023

As a nonprofit professional, you’re probably always looking for innovative fundraising ideas for your organization. Most nonprofits host several fundraising events and giving campaigns throughout the year, which bring in lots of revenue but require extensive planning and have upfront costs. How does passive fundraising work?

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Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats.

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Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Manager, Direct Marketing Fundraising Services, long-time staff of the national nonprofit Feeding America , knows better. Aaron LaMonica-Weier , Sr.

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sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications .

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Nonprofit Tech for Good

OCTOBER 22, 2020

Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. Gone are the days of list acquisitions and swapping of mailing lists.

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CauseVox

NOVEMBER 18, 2021

The end of the year is fast approaching and with it, your year-end fundraising campaign. CauseVox’s Year-End Fundraising Fair was a mini-conference featuring 16+curated sessions with a big impact on year-end fundraising. You Can Incorporate #GivingTuesday Into Your Year-End Fundraising Plans For Optimal Results!

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Get Fully Funded

SEPTEMBER 27, 2023

If your fundraising event or the end of a specific fundraising campaign is quickly approaching and you haven’t quite hit your goal, try not to stress. In peer-to-peer fundraising, nonprofits essentially ask their volunteers and supporters to reach out to their individual networks to raise money on their behalf.

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Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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