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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

question, you should look at how this campaign compared to the previous year’s campaign. Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors . Donor demographics . ROI (return on investment).

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates. According to Mailchimp ? Using bad subject lines.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

On average, direct mail has an open rate of 57.5% Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Then, pair those motivations with demographic descriptors to paint a more detailed picture of the audience your direct mail fundraising efforts will target.

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The Top 9 Nonprofit Credit Card Processing Solutions

Bloomerang

Payment Methods: Google Pay, Apple Pay, debit, credit, ACH, in-person donations Payout Timeline: Daily deposits with a two-day delay, flexible payout timelines Pricing: Bloomerang offers among the most competitive rates in the payment processing field, with a processing fee of 2.2% + $0.30 per transaction. The ACH fee is 0.8% + $0.30

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

We’ll answer the following questions: . If, for example, your audience historically has an exceptionally low text-to-give response rate, you might consider sticking to email, social media, and direct mail strategies. Direct mail has higher response rates . What is multi-channel fundraising?

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

The answer to this question can provide insight into how you appeal to prospective donors and market your nonprofit. The following acquisition categories on Google Analytics can help you answer this question: Organic traffic. Are certain pages seeing a high bounce rate? Website Conversion Rate. Email Open Rate.

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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

To fully analyze your audience’s behavior, demographics, and preferences, you could use your data warehouse to look at data from events, online interactions, giving histories, and more. For a holistic view of your programs’ performance, you might pull together information about program outcomes and participant demographics.

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