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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Direct Mail Donor Acquisition Strategies

Allegiance Group

A donor acquisition strategy is essential to every nonprofit’s sustainability because adding new donors to the file will offset donor attrition and provide a new pipeline for future major donors. This article provides insight and perspectives on donor acquisition strategies for direct mail. Set your acquisition goals and budget.

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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

It usually gets sent to every donor in your donor file (or at least, every donor that has been active over the past several years) and normally gets sent out around the same time each year (the time of year differs by nonprofit, but once you pick a time of year, you normally stick with it). Write professional drafts with A.I. for free. #1

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Doing Your Appeal In-house? 5 Tips to Save Time & Money

Get Fully Funded

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

Money 98
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ROI for a donor database

Robert Weiner

The current software does not interface with our current/new technical environment (MS-Exchange and Office, or Google g-mail, calendar, docs, etc.). An inability to hire staff who know how to use or support the database in question. Difficulties in training new staff or volunteers on the database. Stewarding current donors.

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What Are You Doing with Your Donor Data?

Greater Giving

Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. As explained in NPOInfo’s data append services guide , appending is the process of filling any gaps in your database. The provider will match the data you shared to their more comprehensive database of information.

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What You Should Know if You’re Thinking of Starting a Nonprofit Organization

Bloomerang

You must have your founding Board of Directors and officers selected prior to filing your Articles of Formation or Articles of Incorporation with the state. Prepare and file Articles of Incorporation. . This form can be completed by mail, phone, fax, or online. Recruit incorporators and an initial director. . The cost is $0. .