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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. 4 Straightforward SEO Strategies for Nonprofits 1) Image optimization Images tell your nonprofit’s story and evoke emotion.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

In many cases, it would be a much more efficient use of time to cut way back on organic posts, and instead concentrate on developing a few really effective, conversions-focused ad campaigns. . If you tell it to get conversions, it will find the people who will actually convert. . 2) Learn how to run campaigns in-house.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

For those who want to skip the “conversation,” the menu is also available in the top right corner.). Bonus points : They use a very friendly, conversational tone and calming interface, which helps to put people at ease. Promoting a special fundraising campaign. 3) Bushfire Help. Changes to services or hours.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance. While we may have a hunch, content testing provides answers.

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Storytelling Workouts for Year-End Fundraising

The Science Behind Engaging your Supporters

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. As we round the corner to year-end fundraising season, fundraisers, campaigners, and comms folks are busily preparing to tap into this awesome opportunity for fundraising.

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6 Key Tips to Optimize Your Nonprofit Donation Page

Classy

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . Get Your Free Fundraising Campaign Checklists.