[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue
Nonprofit Tech for Good
NOVEMBER 29, 2010
YouTube: youtube.com/BigCatRescue. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. We did not want to dilute the quality experience of our main YouTube site, so this one is called youtube.com/DailyBigCat.
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