Nonprofit Tech for Good

JANUARY 10, 2022

Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Below are the most important ones from Google’s Ad Grants Policy Compliance Guide. Submitting a contact form. Signing up for you mailing list.

Google 341

Google Grant Guide Nonprofit 341

Care2

AUGUST 16, 2007

The test took two cells of similar prospect groups and sent the control group their standard series of two self-mailers while soliciting the test group with a four-part email series. Like any fabulously interesting test, this one left me with a few burning questions: How were prospect names gathered for the test and control?

Social Media 28

Social Media Advocacy ROI Online 28

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. First, converting someone who has found you and perhaps taken an action into someone you have permission to contact repeatedly.

Social Media 31

Social Media Advocacy Online Money 31

NonProfit Hub

AUGUST 17, 2016

Define each segment with your organization’s criteria, the target ask, and number of contacts that fall into each group. (If Lay out how you’ll reach each segment with the right channels—direct mail, email, social, and phone solicitation should be applied according to what’s working for your organization.

Donor 28

Donor Fundraising Gift Campaign 28

Care2

JUNE 16, 2009

However, it is worth testing a standard ask against a low-dollar ask – you need make sure the trade off of more low-dollar donors is worth the dip in your average gifts. All Care2 terms of service and privacy policies apply. 60) Search « VolunteerMatch.org Opens Public Access to its Network | Main | How Sticky is Facebook?

Social Media 34

Social Media Advocacy Donor Online 34

NTEN

NOVEMBER 3, 2010

After a quick scan of each ESP’s website to get a sense of the features and pricing structure of each (pricing is generally by number of contacts or by number of emails sent per month), I called the colleagues to dig into their referrals. Step 5: Test, test, test your finalists to make your selection. What isn’t?

Service 59

Service email Test Spam 59

Care2

MAY 22, 2008

Donordigital and Amnesty wanted to test the concepts against nonprofit landing pages, so they worked with Optimost to perform sophisticated tests. Instead, test everything! All Care2 terms of service and privacy policies apply. But the key take-away from the Marketing Sherpa course was to never rely on instinct alone.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

Donordigital and Amnesty wanted to test the concepts against nonprofit landing pages, so they worked with Optimost to perform sophisticated tests. Instead, test everything! All Care2 terms of service and privacy policies apply. But the key take-away from the Marketing Sherpa course was to never rely on instinct alone.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

SEPTEMBER 18, 2007

60) Search « A great read about e-mail fundraising. 60) Search « A great read about e-mail fundraising. 60) Search « A great read about e-mail fundraising. The reader is new to your list and it will certainly be the first impression of your e-mail program. Talk about your content, or your archives.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

JANUARY 15, 2009

Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. I had just been rereading Nick Allens "Landing Page Optimization 101" on NTEN,* and was struck by how A/B testing came up in both.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

MAY 29, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Clearly this indicates the importance of contacting new online subscribers as soon as possible. But how soon, exactly?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 31, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Clearly this indicates the importance of contacting new online subscribers as soon as possible. But how soon, exactly?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

JUNE 13, 2009

But recently Facebook invited people that I have had email contact with, but did not invite to Facebook, and unfortunately invited my next door neighbor, who is EXTREMELY paranoid about things like this, and very unkind and has made me miserable with her anger and negative energy. All Care2 terms of service and privacy policies apply.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

JANUARY 6, 2009

Google, as they often do, has created a video outlining how to create your own reports: In future posts, well show you how to define goals within Google Analytics, use Google Website Optimizer to test and optimize your donation pages.and much, much more. All Care2 terms of service and privacy policies apply. Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

Care2

MARCH 26, 2009

Focus on specifics in your communication from content, segmentation, personalization of appeals, and testing each of these elements including subject lines, frequency, and timing. All Care2 terms of service and privacy policies apply. Keep up the great work on FrogLoop! All rights reserved.

Convio 31

Convio Benchmark Studies Social Media 31

Bloomerang

JUNE 25, 2021

It’s a donor management software policies and procedures template that Bloomerang and I kind of co-created and worked on together. Many mail houses and data systems. So you have the most up-to-date address for each of your contacts. So you have that continuity of contact. We pay attention to our mail.

Database 70

Database Donor Video Mail 70

Wild Apricot

JUNE 27, 2008

These might include knowledge or skills tests, observations notes, evaluation forms, even anecdotal reports collected after a presentation, workshop, training session, meeting or other communications event. E-mail marketing. Terms of Use Privacy Policy Billing and Refund policy. impacts on decision making). application.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

MAY 14, 2009

Segment, test and repeat. All Care2 terms of service and privacy policies apply. Gifts of $250 and greater made up just 3% of all gifts, but accounted for 41% of all revenue! What does all of this data mean for nonprofits? Continue to embrace low dollar donors. When people first join your list, hook them and engage them immediately.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

NOVEMBER 15, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? Has the organization friended celebrities to drive more traffic to their own profile?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? Has the organization friended celebrities to drive more traffic to their own profile?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

DECEMBER 4, 2007

Just testing all this stuff out in early 2007, it became clear to me just how important it is for an organization to have a full-time staff position whose role is to manage the groups presence in the various Web 2.0 All Care2 terms of service and privacy policies apply. 60) Search « Care2.com 60) Search « Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

JANUARY 15, 2009

All Care2 terms of service and privacy policies apply. 60) Search « Friday Webinar: Best Practices for Email List-growth and Fundraising | Main | 10 Fast Tips to Boost E-newsletter Performance » Thursday Jan 15 2009 What Makes A Campaign Go Viral? All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

MAY 4, 2009

Based on our extensive experience with multivariate testing, well explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

FEBRUARY 7, 2009

Then, they might click through, sign up to join our e-mail list, and spend time exploring our site, using our resources, and getting to know the organization. We’ve also found that the ads are a great way to test new messaging. All Care2 terms of service and privacy policies apply. They might even make a donation or two.

Google 31

Google Grant Adwords Social Media 31

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Email me (Justin at care2team.com) if youd like to help beta test it. link] or [link] if you want to tweet it. (Ha! The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Email me (Justin at care2team.com) if youd like to help beta test it. link] or [link] if you want to tweet it. (Ha! The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Email me (Justin at care2team.com) if youd like to help beta test it. link] or [link] if you want to tweet it. (Ha! The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Neon CRM

OCTOBER 19, 2023

What are their cancellation and rescheduling policies? Will you print them and send them through the mail? Knowing who to contact if your caterer brought the wrong amount of food isn’t helpful if nobody knows how to reach them! As you evaluate your options, ask yourself questions like: Does this venue fit within our budget?

Question 52

Question Fundraising Registration Sponsor 52

Care2

NOVEMBER 5, 2007

Main | Care2 Helps in Law of the Sea Win » Monday Nov 05 2007 Five Tips for Online Fundraisers from a Direct Mail Dinosaur Monday, November 5, 2007 at 05:21PM | by Karen Taggart Ill admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. 60) Search « MySpace.com: A Place for Donors?

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 6, 2007

Main | Care2 Helps in Law of the Sea Win » Monday Nov 05 2007 Five Tips for Online Fundraisers from a Direct Mail Dinosaur Monday, November 5, 2007 at 05:21PM | by Karen Taggart Ill admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. 60) Search « MySpace.com: A Place for Donors?

Mail 28

Mail Social Media Online Fundraising 28

Bloomerang

DECEMBER 10, 2021

we do tests where we send dozens of donations to nonprofits to see how we’re treated as donors. . There’s less personal contact, more virtual communication, and there are consequences for this. In direct mail and digital fundraising, you can often base it on money targets, $82.57 But essentially. will do this.

Money 110

Money Question Raise Video 110

ASU Lodestar Center

MAY 4, 2011

Right now, Charity Navigator is in the midst of beta testing CN2.0 , which is the first step beyond simple ratio analysis. The idea here is that another dimension of donation-worthiness is whether a nonprofit communicates essential aspects of its people, programs, and policies to its stakeholders. But thats getting ahead of ourselves.

Teach 90

Teach Ratio Student Classes 90

Care2

FEBRUARY 3, 2009

Now, we’re seven months into our Google grant, and with it we’ve been able to bring in more than 2000 new members to our e-mail database ? We had to be careful to include keywords that matched both our internal policy-speak and the common terms for which people might be searching. with a cost-per-acquisition of zero.

Google 37

Google Grant Social Media Adwords 37

Care2

OCTOBER 22, 2008

After continuing, fill out your contact information and agree to the terms of service. According to Googles data-sharing policy , Google only has access to your data if you allow it. All Care2 terms of service and privacy policies apply. 60) Search « See3 Releases Their Guide to Online Video.as No Big Brother worries here.

Analytics 38

Analytics Google Track Social Media 38

Bloomerang

APRIL 16, 2021

But it’s also important that your organization communicates with a clear credible and compelling voice, that you communicate with consistently at all points of contact. Or maybe even policy makers who have influence over government, you know, budgets, you know, for the CDC or things like that. Who could you engage with?

Build 125

Build Video New York City Communication 125