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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Contact Us! Does direct mail work?

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ROI for a donor database

Robert Weiner

My colleague Charlie Hunsaker posted the following question on the FUNDSVCS Advancement Services listserve: I have two clients who are looking for new systems and want a “cost justification” for their acquisition to share with their management. Even in the situations above, a ROI calculation may be appropriate.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Nonprofits throughout the world have sent millions upon millions of e-mails, Tweets, bulletins, updates, etc. A lot of nonprofits will now have to update their website, e-mail newsletters, and most costly, their print materials.

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10 Essential Tools for the Nonprofit New Media Manager on the Go

Nonprofit Tech for Good

The best new media managers, online community builders, bloggers, and activists will be connected and communicating with their supporters from anywhere, at any time when the need arises. Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry.

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Fundraising Basics: The Beginner’s Guide for Nonprofits

Neon CRM

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Direct mail, emails, and events will make up the foundation of your fundraising campaigns. When it comes to the message itself, many best practices apply to both direct mail and email.

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See You at #23NTC in Denver!

Forum One

It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website to following you on social media, contacting you by phone, meeting you in person, receiving your printed materials in the mail, etc. Enter the service blueprint! RSVP today as space is limited!

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How This Nonprofit Increased Donations After Switching to Salesforce

Saleforce Nonprofit

Direct mail fundraising was relatively accurate in PFLAG’s legacy fundraising system, but membership updates were coming in through a clunky external tool that was hard to manage. Meanwhile, the multiple content types and dynamic feeds made it easier for our staff to manage everything internally. About the Authors. Brooke Smith.