Research Friday: Branding in the nonprofit sector
ASU Lodestar Center
APRIL 26, 2013
Alex Flores , Teach For America. 2 Nonprofits usually offer intangible services to their communities, in contrast to the tangible products and services usually offered by for-profit companies. Phoenix Youth At Risk decided to undertake the task of rebranding and changed the name of their organization to New Pathways For Youth.
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