How to Do Year-End Fundraising the Right Way (Part II)
The Fundraising Authority
NOVEMBER 28, 2020
In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. Don’t use the year-end giving season to talk about hiring new staff, adding a new heating unit, or holding a conference on homelessness. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail.
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