EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify!

Gift 207

Gift Consultant Audience email 207

Bloomerang

MAY 15, 2023

It’s a powerful tool for managing and growing relationships with your supporters. This boosts engagement and response rates and helps create authentic relationships. Moreover, if you’re trying to form personal, authentic relationships with your supporters, your communications should feel personal and authentic. It just might be!

Data 98

Data Gift Relationship Interaction 98

Pamela Grow

JUNE 6, 2024

Trends for 2024 indicate a rise in AI for donor communications. However, these same trends also indicate that these AI-written messages, if poorly implemented, may alienate donors. When supporters give, send an eCard to thank them for their gift. Send gifts. Anniversaries. Create thank-your videos.

Support 64

Support Gift Video Social Media 64

Classy

JULY 9, 2021

Hospitals and universities often use capital campaigns to fund big projects like land acquisition, equipment purchase, or construction projects, but other nonprofit sectors can also benefit from their major gift focus. 5 Trends to Know With Capital Campaigns. 5 Trends to Know With Capital Campaigns. Focus Remains on Major Gifts.

Trend 59

Trend Campaign Tips Phase 59

Media Cause

AUGUST 25, 2022

Those who fell short likely did so due to things like c hanging strategies, r educing the amount of emails sent, not including matching gift offers, or not even pursuing fundraising during this period. The average website gift was also higher than the average email gift. Website Giving. Our Final Tip: Just Show Up.

Action 52

Action Campaign Trend Tips 52

Nimble AMS

NOVEMBER 27, 2022

Saying “thank you” is t he key to fostering healthy donor relationships. But do your donors know just how much your organization appreciates the m ? We’re here to help you elevate your donor relationship with six valuable tips. An instant thank you email or phone call to a new donor will increase their next gift by 39%.

Associations 125

Associations Donor Gift Tips 125

Nonprofit Tech for Good

APRIL 3, 2022

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Sort through organizational fundraising data to see if there are insights, trends, or patterns that could help.

Fundraising 336

Fundraising Mail Law Donation 336

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program.

Practice 341

Practice Online Fundraising Nonprofit 341

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Additionally, holding onto physical mail may remind them to make another gift in the future. This shows that appreciation for this communication channel is growing among younger generations.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofit Tech for Good

APRIL 23, 2019

Nonprofits use CRMs to manage their donor relationships, to segment supporters by interest areas, streamline donor communication, automate fundraising, and report on outcomes to the board, donors, and community. Does it allow donor wealth screening to assist Major Gift Officers? Does it streamline processes and meet the donor needs?

Metrics 262

Metrics Nonprofit Profile Platform 262

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. What are some trends around nonprofit digital advocacy?

Digital 130

Digital Advocacy Fundraising Channel 130

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. You can supercharge meaningful relationships when you implement smart donor data management processes. Communication preferences: Know which channels donors prefer being contacted on.

Data 98

Data Donor History Demographics 98

Nonprofit Tech for Good

APRIL 2, 2023

Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue. This information can then be given to your donors and used on your marketing channels.

Tools 359

Tools Fundraising Analytics Analysis 359

Candid

SEPTEMBER 28, 2021

In the midst of changing technology and trends , one of the best ways to boost awareness for your cause, deepen donor relationships, and increase reach (and proceeds) for your mission is peer-to-peer fundraising. And that’s just on one channel; think about Facebook, LinkedIn, Twitter, TikTok, and more.

Fundraising 121

Fundraising Pledge Awareness Social Media 121

CauseVox

JULY 18, 2023

Whether you’re creating a new plan or adapting an existing one to address new trends and unprecedented events – a common occurrence in recent years – it’s important to remember that fundraising plans are dynamic. Here’s how: Analyze fundraising channels: Examine how each of your fundraising channels is performing.

Develop 77

Develop Fundraising Pledge Track 77

sgEngage

APRIL 10, 2023

Spend time strengthening donor relationships. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. To expand your audience, consider how you can take a multi-channel marketing approach. Start testing your outreach plans. Get a head start on prospect research. Wealth indicators.

Demographics 77

Demographics Retention Donor Research 77

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Your CRM, or customer relationship management system, stores and organizes information about your existing customers. is the purchase of your product trending up or down?).

Map 52

Map Digital Business Marketing 52

Allegiance Group

JUNE 7, 2023

Take a look at your existing supporter base, seeking out ways you can cultivate stronger relationships with the people and organizations that have invested in your cause. Want to grow your relationships with donors through marketing? Additionally, they can give at different levels, ranging from small, one-time gifts (e.g., $10)

Donation 52

Donation Practice Fundraising Gift 52

Qgiv

OCTOBER 21, 2021

Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. Transaction reports can clearly outline useful information like total giving, recurring payments, recurring forecast, and details on matching gifts.

Data 69

Data Metrics Nonprofit Analysis 69

Neon CRM

AUGUST 11, 2023

If those new donors never make a second gift, that return on your investment won’t grow. But, if you can inspire new donors to give a second $50 gift, you’ll net $60 instead of $10. And Will Make Your Organization More Sustainable This is especially important as the nonprofit industry wrestles with current donor trends.

Retention 98

Retention Donor Gift Template 98

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. To make a positive first impression and foster deep, long-term relationships with potential donors, center your purpose in your donor acquisition strategy. the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

Bloomerang

JULY 5, 2021

Specifically, nonprofits need to build a relationship and offer delightful surprises , convenience , rewards , and appreciation. . Over the period of the pandemic, the Merkle “ 2021 Loyalty Barometer Report ” showed four trends in consumer thoughts on rewards and benefits. . Consumers want a relationship with a brand.

Donor 141

Donor Strategy Retention Relationship 141

Nonprofits Source

OCTOBER 2, 2023

Considering the major benefits that corporate partnerships can offer, your nonprofit needs a defined strategy to raise more from corporate philanthropy and build stronger relationships with businesses. This often involves direct donations but can also include in-kind gifts, volunteer time, pro bono services, and other forms of support.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Bloomerang

MAY 31, 2022

Donor stewardship (also known as stewarding your donors ) is the process of developing strong relationships with supporters after they donate to your cause. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Your fundraising strategy should focus heavily on cultivating major gifts.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Allegiance Group

MAY 1, 2024

If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Look at the previous year’s performance alongside today’s philanthropic landscape and overall market trends. Let each channel show off what it’s best at doing through multiple touchpoints.

Campaign 52

Campaign Guide Fundraising Storytelling 52

The Modern Nonprofit

APRIL 18, 2023

This information can provide valuable insights into your current supporters and help you identify trends and patterns that may inform your strategies. Give each persona a name and story Assign each donor persona a name and create a brief narrative that describes their background, motivations, and relationship with your organization.

Guide 52

Guide Donor Fundraising Social Media 52

ASU Lodestar Center

JUNE 1, 2022

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. Based on current trends, most nonprofit leaders of mid- to large-sized organizations are coming around to the idea of utilizing technology in their development cycle. Sentiment analysis.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

DipJar

FEBRUARY 2, 2023

Target the right communication channels. Fortunately, using nonprofit data analytics and a powerful wealth screening tool can help your team quickly identify trends and useful insights that can inform your strategy. When you combine these data sources, you can answer questions like: Who is new to your file that hasn’t made a gift yet?

Fundraising 52

Fundraising Channel Files Data 52

Connection Cafe

MARCH 30, 2020

Gift officers have a unique job – even in “normal” times. Successful gift officers build personal relationships on behalf of their institution. So, what can gift officers do in this time? Gift officers are (literally) writing history with every contact report. Build Relationships. Track the Data.

Gift 27

Gift Communication Proposal Phone 27

sgEngage

OCTOBER 17, 2023

To take advantage of these powerful giving trends, preparation is key to ensure your organization secures meaningful results when competing with organizations across cause areas that are making a similar appeal. The same goes for employer matching gift programs. A strong impression includes making giving easy and streamlined.

Fundraising 109

Fundraising Donor Celebrate Chicago 109

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

sgEngage

MAY 27, 2021

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area. Use your nonprofit database to identify donors with characteristics such as: Strong existing relationship with your nonprofit. You can spend time strengthening donor relationships. .

Giving 122

Giving Retention Metrics Demographics 122

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. having your marketing team launch a new campaign and explore a different communication channel). Here’s how you can learn from data about these donors: Average gift size. Monitor data and adjust your approach.

Analytics 52

Analytics Data Giving Metrics 52

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. To successfully engage donors, you need a capable and dedicated constituent relationship management (CRM) system. In just one glance, you can gain insights to improve donor relationships.

Platform 52

Platform Donor Online Social Media 52

BoardAssist

MAY 10, 2016

What are the trends that are going to impact your nonprofit in 2016? Top 10 Fundraising Trends and Predictions for 2016. Across the board, nonprofits retain only 1 in 5 new donors, usually because of an abysmal post-gift experience for the donor. The trends are undeniable. What’s up for 2016?

Trend 40

Trend Fundraising Philanthropy Social Media 40

DNL OmniMedia

JULY 14, 2021

To help explain why a nonprofit database (also known as a constituent relationship management system) is so important to the financial and organizational success of your nonprofit, we’ll discuss how: It can help automate your marketing efforts. It can help secure major gifts. Gift size and type. It can help secure major gifts.

Database 52

Database Software Template Nonprofit 52