Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Fundraising Effectiveness Project ] Frequent, consistent communication with online donors results in a 41.5%

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NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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Allegiance Group

FEBRUARY 14, 2023

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. year over year. in 2016 to 19.3%

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The Fundraising Authority

NOVEMBER 28, 2020

Last week, we started a three article series on year-end fundraising. In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. In our next post , we’ll go over a step-by-step plan for maximizing your year-end fundraising. The 5 Rules for Supercharged Year-End Fundraising.

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Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Text messages are another valuable tool you should add to your outbound communications strategy!

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The Fundraising Authority

DECEMBER 4, 2020

Welcome to the third and final article in our three-part series on year-end fundraising. In the second post , we reviewed the five rules for supercharged year-end fundraising. That being said, it’s really never too late to begin your year-end fundraising strategy. First, Prepare Your Campaign. How much do you need?

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Invest in the best fundraising technology. Invest in the best fundraising technology.

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. Here are 10 fundraising statistics worth noting. 37 Million U.S.

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sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications .

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EveryAction

SEPTEMBER 2, 2022

It’s never too early to start planning for your nonprofit’s GivingTuesday and year-end fundraising efforts. In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. The click-through rate for mobile fundraising messages was 6.3

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Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. Offers accountability.

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Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. Both of these strategies can be effective, especially when used in combination with each other.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Review your end-of-year fundraising goals, but think deeper.

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Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. . Is it easy to join your mailing list? If so, how?

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Evaluate past fundraising and acquisition campaigns. How did these individuals hear about your nonprofit?

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Neon CRM

NOVEMBER 17, 2023

But, if you don’t have a membership engagement strategy in place to engage and retain them, you’ll end up losing members just as fast as you can acquire them. Even a basic member engagement strategy can be all you need to excite your current members and entice them to renew for years to come. What is a Membership Engagement Strategy?

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Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. . This is part three in a six-part series.

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Get Fully Funded

SEPTEMBER 27, 2023

If your fundraising event or the end of a specific fundraising campaign is quickly approaching and you haven’t quite hit your goal, try not to stress. In peer-to-peer fundraising, nonprofits essentially ask their volunteers and supporters to reach out to their individual networks to raise money on their behalf.

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Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? But these four basic steps of the donor engagement cycle are key parts of your overall donor engagement strategy.

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Nonprofit Tech for Good

JUNE 23, 2020

Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.

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Pamela Grow

AUGUST 2, 2023

We’re in the dog days of summer… And that can only mean one thing — year-end fundraising season is upon us! Why end-of-year fundraising? And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. By segment?

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Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. How are the answers to these questions impacting your fundraising? Understand Your Audience.

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Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 2) Download the Guide: Facebook Ad Strategy for Charities & Nonprofits. 1) Forget about organic, focus on ads.

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Network for Good

OCTOBER 14, 2020

Use these strategies to build a better year-end appeal in a condensed timeframe. Consistency between your direct mail, social media posts, and your donation page creates a cohesive message and reinforces your donor’s choice to give. 2) Broaden Your Appeal By Using Multiple Channels. Still need to get out your year-end appeal?

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Allegiance Group

MAY 1, 2024

Navigating the complexities of year-end fundraising for nonprofits can often feel like threading through a maze of challenges. In the following blog post, we will delve into practical strategies to help your nonprofit maximize its efforts during the crucial calendar year-end period. But fret not – this is where our guide comes in.

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Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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EveryAction

JULY 31, 2023

from our friends at Double the Donation The final few months of the year hold great significance for nonprofit organizations as a critical time for fundraising. Needless to say, if you’re a fundraiser, meeting your organization’s fundraising goal is top of mind in the fall and winter.

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The Storytelling Non-profit

MAY 3, 2022

Any nonprofit organization dreams of having successful fundraising campaigns. Of course, managing a fundraising campaign can have a lot of parts and pieces. It can be a challenge to figure out how to manage them all while dealing with other day-to-day fundraising tasks.So, what is the key behind a successful fundraising campaign?

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Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. Think about peer-to-peer fundraising as a ripple effect: One person connects their friends, which expands into reaching those friends’ social circles, and so on.

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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sgEngage

OCTOBER 17, 2023

The nonprofit fundraising numbers make a compelling case for a strong end-of-year effort. Further, with 64% of total giving coming from individual donors in 2022, ensuring you have a well thought out strategy to attract these dollars is critical. Fundraising is at its core, about building and deepening relationships with donors.

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Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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Achieve

JULY 26, 2021

One of the most challenging parts of fundraising is the coveted ask. Maybe you’ve hosted a couple of events already or have launched a fundraising campaign, but have found that your messaging hasn’t resulted in many donations. Your fundraising ask is equivalent to a sales pitch. designing the perfect fundraising event.

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

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Candid

NOVEMBER 30, 2022

Use GivingTuesday as the kickoff to your year-end fundraising campaign. Folks are busy, especially as the holiday season approaches, and they often need to be reminded through multiple channels and touches. Check out some other great tips to maximize your year-end fundraising campaign kick-off from Candid’s recent webinar.

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Neon CRM

AUGUST 18, 2023

Getting started with nonprofit fundraising can be a thrilling journey. To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. acronym to guide your team through setting the right objectives for your fundraiser.

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