sgEngage

MARCH 22, 2022

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Here are three ways you can do this: Build long-term donor relationships. Let’s dive in!

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Double the Donation

MAY 11, 2022

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Which strategies were most effective at attracting first-time donors? the timing of their donation)?

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Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Text messages are another valuable tool you should add to your outbound communications strategy! Want to learn more about effective text message marketing?

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Neon CRM

NOVEMBER 17, 2023

But, if you don’t have a membership engagement strategy in place to engage and retain them, you’ll end up losing members just as fast as you can acquire them. Even a basic member engagement strategy can be all you need to excite your current members and entice them to renew for years to come. What is a Membership Engagement Strategy?

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The Fundraising Authority

NOVEMBER 28, 2020

In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings…. Rule #4: Cultivate Year Round in Each of those Channels. communicate) through direct mail.

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Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? But these four basic steps of the donor engagement cycle are key parts of your overall donor engagement strategy.

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Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 2) Download the Guide: Facebook Ad Strategy for Charities & Nonprofits. 1) Forget about organic, focus on ads.

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Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. Take your campaign to the next level by telling that same story of impact across channels, including direct mail.

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Network for Good

OCTOBER 14, 2020

Use these strategies to build a better year-end appeal in a condensed timeframe. Consistency between your direct mail, social media posts, and your donation page creates a cohesive message and reinforces your donor’s choice to give. 2) Broaden Your Appeal By Using Multiple Channels.

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Care2

APRIL 28, 2023

Email marketing is a reliable staple of most nonprofits’ outreach strategies. Compared to other messaging channels like social media and direct mail, email allows nonprofits to communicate directly with supporters and send messages in a matter of seconds.

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Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement.

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

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Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. . Is it easy to join your mailing list? Commit to a manageable social media strategy. You can read part one here. If so, how?

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Cloud 4 Good

SEPTEMBER 8, 2021

After you’ve become deeply familiar with your data and dedicated the time, strategy, and planning that goes into a successful CRM implementation, you might be surprised to learn that ALL of your data doesn’t belong in Salesforce. You’re able to use that pertinent data for segmenting and donor strategy. Cross Channel Analytics.

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Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

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Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. As a result, your nonprofit’s financial health often depends on your ability to recoup that investment through a successful marketing strategy that brings in ticket sales and donations. These recommendations include: 1. Prepare ahead of time. Automate your marketing.

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Connection Cafe

MARCH 26, 2021

Expanding your outreach strategy to attract new donors (and keep the interest of current ones) necessitates diversifying your marketing approach. Instead, you can support and build upon your current efforts with marketing on new channels. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. You’re not stuck with one channel for every campaign.

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Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. And each approach has different strategies to help you maximize your marketing efforts. Nonprofit marketing is one of the key components of getting your organization seen by potential supporters!

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The Fundraising Authority

DECEMBER 4, 2020

In my mind, the optimal time-frame for your year-end fundraising strategy is about 6 weeks – you spend the final two weeks in November laying the groundwork (building on the cultivation work you did all year) and then make your asks during the month of December. Send out an e-mail fundraising letter. Ask your board for a year-end gift.

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Bloomerang

JULY 5, 2021

Yet too many nonprofits still don’t prioritize donor retention strategies. . I’ve long advocated for adding “wows ” to your donor relationship-building strategy, so this finding particularly struck me. Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels.

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EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

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Get Fully Funded

OCTOBER 7, 2021

To help your nonprofit organize future advocacy campaigns, this article will explore four strategies advocacy leaders should consider: Market your advocacy campaign on multiple platforms. This means your nonprofit should consider short-term, day-to-day strategies, as well as long-term strategies that can span multiple years.

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Everyaction

FEBRUARY 5, 2018

Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. You started out in direct mail almost 17 years ago.

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Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. . Since it’s impossible to know which communication channels your supporters prefer simply by guessing, it’s prudent to ask them.

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Get Fully Funded

SEPTEMBER 27, 2023

While it is frustrating and even demoralizing to be shy of your fundraising goal at the eleventh hour, there’s a powerful strategy you can employ at the last minute to boost revenue: peer-to-peer fundraising. Logan came to GolfStatus in 2017, where he channels his passion for golf to help nonprofits raise money through the game.

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Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels .

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DNL OmniMedia

FEBRUARY 3, 2023

Using your digital strategy along with a few unique twists, you can avoid glazed looks and vacant stares from your audience members. You can send them free merchandise through the mail or connect them with virtual networking opportunities to help them feel more connected to your organization. Create a wider-reaching marketing strategy.

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Neon CRM

AUGUST 18, 2023

Create Your Strategy Early Donors start vetting the organizations they’ll support around the month of September. Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters. Ask questions like: Have donors responded better to email over direct mail? Set S.M.A.R.T. Goals S.M.A.R.T.

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Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. It’s a channel that functions as part of your larger digital strategy. When email works together with your social media, direct mail, in-person activities, phone calls, and website, your supporters have many more opportunities to hear your message.

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