Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Plus, you often get real-time info on how your fundraising’s doing, which can excite your donors to jump in and help you reach your fundraising goals.

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Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Supporter type. Demographics.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Join online fundraising communities and ask lots of questions and monitor for great ideas.

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sgEngage

APRIL 20, 2021

These programs are widely adopted across the nonprofit sector as part of organizations’ regular fundraising efforts, because they provide a consistent, predictable source of income while also helping donors feel like they’re making a positive impact. Actively promote your recurring gift program. Let’s dive in!

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Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift?

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Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. What is multi-channel fundraising?

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Top Nonprofits

MARCH 4, 2021

Additionally, fundraising leaders like yourself need to come up with ways to not only continue engaging with existing donors but also recruit brand new supporters and raise more awareness for their mission. A tried and true method of increasing marketing efforts is to use a multi-channel approach.

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Achieve

DECEMBER 6, 2021

Crafting a successful multi-channel fundraising campaign doesn’t have to feel overwhelming! Abby Jarvis: There’s a nonprofit here in my hometown that has a Christmas store where low-income families can go “shop” for Christmas gifts for their families. What is your biggest tip for deciding on the right marketing channels?

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Media Cause

JUNE 22, 2021

In other words, you don’t need to choose between advocacy and fundraising. Some people might even call them the peas and carrots of digital engagement. What’s more, this campaign cultivated recent donors and primed others for an impactful fiscal year end fundraising campaign. So is “daisy chain” fundraising, as discussed above.

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Advocacy Digital Fundraising Global 101

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Top Direct Mail Fundraising FAQs What is direct mail fundraising? Let’s get started!

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Double the Donation

MAY 4, 2023

Corporate matching gifts have significant nonprofit fundraising potential, and one of the easiest, most effective ways to raise awareness for these programs is through personalized donor outreach.

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Saleforce Nonprofit

AUGUST 31, 2022

This digital-first mindset embraces the central role that technology plays in the lives of their customers and employees. As fundraising professionals, we are on the frontlines of the digital revolution. Donors are consumers, and digital marketplaces like Amazon shape their expectations.

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Kindful

AUGUST 17, 2021

As you’ve likely noticed, digital fundraising is changing the way nonprofits are communicating with their supporters. In fact, Forbes recently reported that 75% of nonprofits surveyed shared that, since the pandemic occurred, they’ve been looking for advice on finding new ways to fundraise through digital technology.

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M+R

JANUARY 11, 2022

And the thing is, both of these activities expose our fundamental impatience — whether we’re sneaking a quick taste of pre-baked cookie dough or frantically hitting refresh on our fundraising results. . Fewer gifts, higher averages! In email fundraising, a slight majority of groups experienced an uptick in overall revenue.

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Bloomerang

NOVEMBER 12, 2021

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally.

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Pamela Grow

AUGUST 2, 2023

We’re in the dog days of summer… And that can only mean one thing — year-end fundraising season is upon us! Why end-of-year fundraising? And even digital fundraising powerhouse NextAfter has conducted studies that reveal that multichannel has 212% more revenue than offline only. What channels did you use last year?

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. His work is focused on nonprofits, advocacy, and public affairs.

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Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. Here are 10 fundraising statistics worth noting. It’s mostly true—numbers don’t always tell the whole story.

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Qgiv

JUNE 10, 2022

Hosting fundraising events, whether online or in person, can yield great rewards for nonprofit organizations. The livelihood of any nonprofit usually rests on receiving donations from individual and corporate giving, legacy planning, and fundraising events. The short answer: Digital advertising and marketing. Why Do You Need It?

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Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Show how gifts further the outcomes step-by-step. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind.

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Saleforce Nonprofit

AUGUST 31, 2022

This digital-first mindset embraces the central role that technology plays in the lives of their customers and employees. As fundraising professionals, we are on the frontlines of the digital revolution. Donors are consumers, and digital marketplaces like Amazon shape their expectations.

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Gift Strategy Amazon Digital 52

CauseVox

MARCH 9, 2021

They tend to give 2x more over their lifetimes than those who repeatedly give one-time gifts. As fundraising becomes more and more digital, creating sustainable and predictable donations takes on new importance. Let’s take a look at some of the best practices for making recurring donors a part of your fundraising strategy.

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Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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sgEngage

OCTOBER 17, 2023

The nonprofit fundraising numbers make a compelling case for a strong end-of-year effort. The same goes for employer matching gift programs. Give your appeal some strong legs to stand on by revisiting, refreshing, and optimizing your website , social media channels, and online donation form.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. Despite the significant opportunity fundraising ads offer, getting started can be daunting.

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Classy

JUNE 4, 2021

A simple way to boost funds with minimal effort is to allow your donors to double eligible donations through employer matching gift programs. Matching gift programs are a form of corporate philanthropy in which companies financially match the individual donations their employees make to charitable organizations.

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M+R

JULY 27, 2023

That’s certainly been the case for all the years we’ve helped the Union of Concerned Scientists with their fundraising. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Email fundraising response rate went up 11% for the test group.

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Nonprofits Source

APRIL 15, 2024

However, if no one knows that your event is taking place, you won’t be able to achieve a high turnout or meet your fundraising goals. Outbound campaigns can include email promotions, digital ads, and printed collateral that you might hang up at local businesses related to walk/bike/ride events (like athletic shoe stores or bike shops).

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The Modern Nonprofit

APRIL 7, 2024

Estimated Reading Time: 5 minutes Boost Your Donations: Pro Tips for Tackling Peer-to-Peer Fundraising Challenges Are you struggling to inspire donors and fuel your peer-to-peer fundraising program? A study by Social Fundraiser found that 69% of P2P fundraising participants faced barriers in meeting their goals.

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Get Fully Funded

SEPTEMBER 27, 2023

If your fundraising event or the end of a specific fundraising campaign is quickly approaching and you haven’t quite hit your goal, try not to stress. In peer-to-peer fundraising, nonprofits essentially ask their volunteers and supporters to reach out to their individual networks to raise money on their behalf.

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Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. Think about peer-to-peer fundraising as a ripple effect: One person connects their friends, which expands into reaching those friends’ social circles, and so on.

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EveryAction

OCTOBER 26, 2022

End-of-year fundraising can feel like a noisy cash grab. Is there something you can do now to influence their end of year gift? Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. They tell you how your gift made a difference. Think you’ll make a gift?

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EveryAction

NOVEMBER 9, 2022

GivingTuesday and the nonprofit end-of-year fundraising cycle are quickly approaching! This added personalization shows donors that their philanthropic activity (current or past) has not gone unnoticed by your organization, and your reminder may give them the extra push they needed to make an end-of-year gift! Julia Devine, Co-Founder.

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sgEngage

AUGUST 28, 2023

Whether you’re a seasoned nonprofit professional or you’re new to the sector, you’ve seen an effective holiday fundraiser. From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards.

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sgEngage

APRIL 3, 2023

As a nonprofit professional, you’re probably always looking for innovative fundraising ideas for your organization. Most nonprofits host several fundraising events and giving campaigns throughout the year, which bring in lots of revenue but require extensive planning and have upfront costs. How does passive fundraising work?

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