Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Text messages are another valuable tool you should add to your outbound communications strategy! There’s a lot to learn from them about text marketing.

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Lesson Marketing Amazon Adopt 292

Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Mail Course Campaign Digital 94

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Consider your communication channels.

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Communication Personal Donor Nonprofit 59

Qgiv

JANUARY 3, 2024

Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. Most text fundraising software has a monthly cost, but some text fundraising platforms offer free (excluding third-party payment fees) or low-cost options to nonprofits.

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Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 239

sgEngage

OCTOBER 14, 2022

Purpose-driven communications are those that put brand-purpose at the center. Establish your organization’s brand purpose and use it to guide the development of your marketing strategy whilst considering the most effective ways to communicate that purpose to various audiences. What is purpose-driven communications?

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Communication email Marketing Museum 78

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Fundraising Effectiveness Project ] Frequent, consistent communication with online donors results in a 41.5% Double the Donation ] The current donor retention rate is 41.9%. increase in revenue.

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Statistics Online Fundraising Benchmark 232

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Invest in the best fundraising technology. Let’s dive in! Build long-term donor relationships.

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Mail Integration Digital Strategy 52

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. These online giving platforms come packed with all sorts of tools that make donating a breeze.

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Donation Digital Online Giving 205

Qgiv

NOVEMBER 17, 2022

This guide is here to help you learn more about nonprofit fundraising platforms, what’s available to your organization, and when you should consider using each. From online donation forms to auction software, peer-to-peer platforms to text fundraising, there are plenty of fundraising tools that will help you raise more money for your mission.

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EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

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Mobile Digital Fundraising Advocacy 130

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

Connection Cafe

MARCH 26, 2021

Instead, you can support and build upon your current efforts with marketing on new channels. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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Mail Support Channel Campaign 44

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. You’re likely already using these platforms for outreach, but how can you use them in innovative ways to engage with your supporters?

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Create audience personas based on shared characteristics such as age, interests, and communication preferences. Select communication channels and advertising platforms for the campaign.

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Fund Donor Strategy Search 52

The Modern Nonprofit

MARCH 26, 2024

This transformation requires thoughtful preparation, empathy, education, and strategic communication. Effective Communication During Emergencies During emergencies and disasters, timely and effective communication is critical for connecting with donors and providing real-time updates on relief efforts.

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Support Donor Community Retention 52

Nonprofit Tech for Good

APRIL 10, 2021

By GolfStatus.org – an event management platform specifically for golf fundraisers. You can promote your event to a broad audience through low-cost digital channels like social media, your organization’s website, and email campaigns with just a link. 2) Upgrade to online registration. 2) Upgrade to online registration.

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Practice Fundraising Registration Virtual 306

Top Nonprofits

NOVEMBER 9, 2021

Market Your Gala Through Multiple Platforms. Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses. Market Your Gala Through Multiple Platforms. Use Intuitive Virtual Gala Software.

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Virtual Nonprofit Stream Channel 105

sgEngage

OCTOBER 12, 2022

Take a look at your fundraising tech stack – do you have a peer-to-peer fundraising platform in place that allows for simple sign-up, easy fundraising page creation, and convenient fundraiser management, such as sending requests via email or social media? Develop a Strong Communications Plan.

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Blackbaud Social Media Audience Campaign 94

Nonprofit Tech for Good

FEBRUARY 1, 2021

By GolfStatus.org – an event management platform specifically for golf fundraisers. What’s more, with social distancing and contact-free protocols likely to stick around for much of the year, an event website is even more important for communicating information, collecting registrations, and displaying sponsor recognition.

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Websites Benefit Sponsor Fundraising 214

Achieve

JULY 26, 2021

Use a multi-channel fundraising approach. If you’re communicating with a younger audience, texting might be better, or if you’re contacting big givers, a fancy event might be more effective. . Use a multi-channel fundraising approach. Here are some different fundraising channels that you could try: . Get creative.

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Donation Fundraising Tips Channel 85

The Modern Nonprofit

JANUARY 2, 2024

This versatility ensures that the testimonials can be effectively utilized across various platforms. Integrate Across Communication Channels Use testimonials in a variety of your communication channels. .” Channels for Collection Utilize a mix of channels to reach a broad audience.

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Story Guide Support Analysis 104

EveryAction

MAY 11, 2023

The Campaign Workshop is an award-winning political consulting firm that specializes in targeted communications, digital, mail, and video for advocacy and political campaigns. Share urgent calls to action across channels. Talk to us to learn more about how our platform and partner ecosystem can help you power your purpose!

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Advocacy Nonprofit Training Train 207

Bloomerang

JUNE 1, 2022

Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms. Direct mail is the most popular year-end giving marketing method. Which marketing platforms received the most engagement? Send weekly communications during the last two weeks of the year.

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The Modern Nonprofit

SEPTEMBER 12, 2023

Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising. Understanding those nuances and optimizing each channel for maximum impact is pivotal in your fundraising strategy.

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Fundraising Synchronous Platform Campaign 59

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Check to see if your constituent relationship management (CRM) platform or email marketing system has the ability to A/B test and let your emails race to the finish line!

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

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Digital Practice Donor Strategy 52

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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Marketing Tips Influence Nonprofit 52

DipJar

FEBRUARY 2, 2023

There could be issues with the appeal itself keeping your organization from reaching key donors—maybe you’re sending your direct mail campaigns to donors who prefer email campaigns. Target the right communication channels. Do donors prefer giving by mail, phone, or online? Target the right communication channels.

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The Modern Nonprofit

APRIL 18, 2023

Common segmentation criteria for nonprofits include such as age, location, interests, communication preferences and donation history. Use language and tone that reflect their preferences and communication style. choose appropriate channels Ensure you’re using the communication channels preferred by each audience segment.

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Nonprofit Tech for Good

DECEMBER 6, 2019

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic.

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Practice Tips Fundraising Sponsor 246

sgEngage

MARCH 8, 2022

Held during the first week of April, Tartan Tuesday invites all members of the Maryville College community to support the programs and causes that are important to them and help the College earn challenge gifts. We wanted to see if this was a channel that our community responded well to. As you can imagine, it was!

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Giving Phase Gift Channel 72

Bloomerang

AUGUST 21, 2023

Embrace personalization : With the changes in donor expectations outlined in the report, prioritize the individualized touch in your fundraising communications. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Donor communication is woefully lacking in many nonprofits.

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Action Report Practice Fundraising 75

Get Fully Funded

OCTOBER 7, 2021

To help your nonprofit organize future advocacy campaigns, this article will explore four strategies advocacy leaders should consider: Market your advocacy campaign on multiple platforms. Market your advocacy campaign on multiple platforms. Email is one of the most popular outreach platforms for nonprofits, and for good reason.

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Advocacy Strategy Nonprofit Volunteer 59

Bloomerang

JULY 26, 2021

Investing in digital-first fundraising and marketing communications. Because of its pivotal role in communicating your vision, mission, and values, your website should be well designed, informative, useful, and fully integrated with your online fundraising and CRM platforms whenever possible. . You can read part one here.

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Strategy Online Fundraising Plugin 142

Qgiv

DECEMBER 8, 2022

Virtual fundraisers require some type of fundraising software , whether that includes an online donation form, a peer-to-peer platform, or an online auction solution. There are many options to choose between when picking your fundraising software, so do your research and take your time in choosing a platform to rely on.

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