Care2

APRIL 5, 2011

Annual revenues are often 4x that of direct mail only donors, with higher retention and much better net. Simply supplementing an email with a text or a mail piece (or both!) See case studies and data on what’s working and what’s not. Frustrated at internal barriers to multichannel integration?

South Africa 59

South Africa Colorado Congo Case Study 59

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Care2

JUNE 5, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Please add your tips below!

Social Media 47

Social Media Online Advocacy Media 47

Care2

DECEMBER 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Q: Does this include offline giving too?

Advocacy 44

Advocacy Social Media email Online 44

Zen and the Art of Nonprofit Technology

JANUARY 14, 2009

As mentioned below, the most solidly supported functions are those related to mail.&# Integrating online and offline communications. I’m assembling a panel now and need some good case studies, so if you’ve got examples, please email me. 8 Judi Sohn 01.22.09 10 Tompkins Spann 01.23.09 13 Eoin 06.25.09

Integration 100

Integration API Drupal Open Source 100

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Q: Does this include offline giving too?

Advocacy 44

Advocacy Social Media email Online 44

Connection Cafe

JANUARY 16, 2009

My session, titled Integrating Online and Offline Communications , will discuss the convergence of email and direct mail strategies with a focus on mechanics, a.k.a. If you are interested in participating as a panelist or have a potential case study we can highlight, please either post a comment to this blog or email me directly.

NTC 20

NTC San Francisco Case Study Offline 20

Care2

MAY 9, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 28

Advocacy Social Media email Online 28

Connection Cafe

AUGUST 1, 2017

All of this is tied to a direct mail appeal, that can go out as early as mid-November or the beginning of December. Finally, we also configure the option for recipients to opt-out of receiving campaign emails all together, which is why a December e-news is important. When is the best time to send a direct mail newsletter?

FAQ 49

FAQ Giving Fundraising Campaign 49

Care2

SEPTEMBER 6, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) E-mail or call for details.

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

MAY 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Word of mouth, etc.

Track 41

Track Social Media Media Advocacy 41

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

So, our Twitter friend went offline and recorded a book in their Delhi studio! We mailed the news bureau which published the article, but were unable to get a response. A longer case study that we had written up is available on the IndiaSocial site. . Channels used: Blog, Twitter. Channels used: Twitter, Blog, Facebook.

India 99

India Strategy Skype Remix 99

Connection Cafe

JANUARY 28, 2010

On the professional side, I’ve interviewed many industry professionals for articles, case studies, best practices guides, white papers and more. Yet over the holidays, I received a fancy direct mail piece from you. If you insist on contacting me offline, then please tell me how I can respond online.

Channel 32

Channel Lesson Learning Haiti 32

NTEN

JUNE 9, 2011

Just as in the offline world, people are more likely to do something when personally invited. Andrew also coordinates Forum One's popular Web Executive Seminars, which highlight case studies by leading industry innovators. As silly as this sound, these messages are very effective at fostering community participation.

email 87

email Community Build Online 87

Care2

MAY 31, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) So test, test and retest! " Me too!

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) So test, test and retest! " Me too!

Social Media 28

Social Media Advocacy Activities Active 28

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. We interact with our friends and colleagues in real time on and offline — either in the office or out at coffee, on Twitter or social networks.

Disaster 206

Disaster Social Media Haiti Media 206

Care2

JULY 11, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How can offline and online approaches coexist?

Social Media 28

Social Media Authoring Media Advocacy 28

Care2

MARCH 3, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 31

Social Media Local Advocacy Media 31

Care2

MARCH 13, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Read the full case study here.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

SEPTEMBER 25, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) – but tailored for each medium.

Social Media 28

Social Media Online Advocacy Fundraising 28

Care2

SEPTEMBER 20, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) – but tailored for each medium.

Social Media 28

Social Media Online Fundraising Advocacy 28

Care2

FEBRUARY 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How frequently did you e-mail your list?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How frequently did you e-mail your list?

Causes 38

Causes Facebook Challenge Social Media 38

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I need more experiential case studies of this from nonprofits. (My My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Some strategies for offline/online engagement were discussed. The report out was amazing. Observations. So, I hope to follow up via email.

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2009

Someone on your mailing list or rolodex. I've been intrigued by social data exploration and wonder what offline processes might be adapted to doing this with a software tool? There is a tour on the site, free trial, and some case studies. . A connection between people is called link. Someone you know well enough to call.

Analysis 95

Analysis Social Network America Network 95

Care2

JUNE 1, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) So I do know whereof I write.

Mail 47

Mail Social Media Online Advocacy 47

Amy Sample Ward

NOVEMBER 26, 2009

Head of Community Management at FreshNetworks, previously at iVillage, Daily Mail etc.; do you think about online or offline? we mean a group being ‘led’ Community confusion: people rarely consider themselves part of communities offline. most proud of job at an adoption charity. shared interest. conversations.

Community 117

Community Ning Offline Spam 117

Bloomerang

NOVEMBER 20, 2021

There are all kinds of great videos, case studies you can dive into and kind of get to know us a little bit more. . And I learned a lot about fundraising before the internet, when you just dialed for dollars and sent mailings and had a lot of house parties. . And it is for both online and offline actions. She called.

Video 89

Video Fundraising Louisiana Minnesota 89

Bloomerang

DECEMBER 10, 2021

So the reason we do the seminar and I wrote this book on questions is because my strong belief is, this is a methodology of approaching all kinds of fundraising, whether it’s major donors, direct mail, face to face, on the street, your digital work. . In direct mail and digital fundraising, you can often base it on money targets, $82.57

Money 104

Money Question Raise Video 104

Care2

SEPTEMBER 13, 2011

But capturing a lead online is a great way to find your next online, phone, or direct mail donor. It's not long enough to capture an email address and then send email ask after email ask. How much better? And how do you do this, exactly, to achieve maximum success – especially to find and convert prospects to monthly donors?

NTC 64

NTC South Dakota Malawi Game 64

Care2

APRIL 21, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How many staff were involved? Volunteers?

Avatar 42

Avatar Life Online Social Media 42

Care2

APRIL 21, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How many staff were involved? Volunteers?

Avatar 37

Avatar Life Campaign Social Media 37

Nonprofit Tech for Good

NOVEMBER 15, 2009

E-mail marketing took off and promotional materials were loaded with plugs to “Visit our website!&#. Just having an e-mail newsletter and mobile list sign up box on your Facebook Page or MySpace does not work. I have tabled a number of events over the years asking people to sign up for e-mail newsletters. One final note.

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ROI Social Media Measure Myspace 220