article thumbnail

Is it a movement or a moment?

Candid

Movements often involve a rallying cry, a widely recognized iconography, often a color (think pink for breast cancer), meaningful dates, repeated activities (from Freedom Rides to annual walks), and a shared goal for the common good. We know hunger is preventable, and the event offered an opportunity to rethink how we approach the issue.

Hunger 101
article thumbnail

Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language. Describe a person by their human qualities and contributions, not the challenges they face. Example : , Jennifer is first a mother of 3 and a musician, who is facing cancer. She is not a cancer patient first.)

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Reasons Your Email Appeal is Being Ignored

NetWits

Let me know that there are other things I can do to support you that aren’t all about money like: take an advocacy action, share with a friend, like you on Facebook, play a game, attend an in person or online event … and then, yes, ask me for money. But just don’t do it all the time. – Kathryn Hall. “ You sent email they didn’t ask for.

email 256
article thumbnail

Introducing the 2021 Classy Awards Leadership Council

Classy

with his colleagues in 2020 who now also collectively oversee Camp Reach for the Sky, a free camp program for kids affected by cancer that is one of only three Gold-Ribbon children’s oncology camps in California . Previously served as CEO of The Seany Foundation, a pediatric cancer foundation. Helped co-found Oncology and Kids, Inc.

Award 57
article thumbnail

Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

Parrs defines this trigger as an umbrella term that describes our human need for recognition, validation, and empathy. Our desire for these three needs increases in intensity as we develop a connection with a person, cause, idea, or organization. It is based on reciprocity. Parr shares two examples of a fundraising pitch.

article thumbnail

5 Steps to Setting Up a Peer-to-Peer Fundraising Campaign

Tech Soup

Personal Challenges — Personal challenges allow a donor's friends and family to rally around their cause by supporting a challenge that the donor has pledged to complete. Walk for Hunger. American Cancer Society's Relay for Life. The Pan-Mass Challenge. Incorporate Technology.

article thumbnail

Meet Connie Reece: Using Social Media to Strike Back At Ike

Beth's Blog: How Nonprofits Can Use Social Media

Last December, I watched Twitter turn into a sea of frozen green peas to support Susan Reynolds in her fight against breast cancer and to raise money for research in her honor. And then, on December 6, 2007, everything changed when my friend Susan Reynolds was diagnosed with breast cancer. Connie Reece. tools and technology.