How to write a Strong Nonprofit Mission Statement [Template + Examples]

Nonprofit Marketing Insights by GlobalOwls

First Descents: First Descents provides life-changing outdoor adventures for young adults (age 18-39) impacted by cancer. Bright Pink: Bright Pink helps to save lives from breast and ovarian cancer by empowering women to know their risk and manage their health proactively.

Achieving the SDGs: Taking Action for the 2030 Agenda In Your Community

Connection Cafe

“We can end hunger around the world by 2030.”. When you consider a goal like ending hunger, you have a couple of choices. This 15-year initiative aims to tackle 17 areas of need across the world, from eradicating hunger to fostering responsible production and consumption to ensuring everyone has access to a quality education. Now, back to our big “end hunger” goal. Something like ending hunger isn’t a challenge that’s confined to developing nations.

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Trending Sources

Everywun Wants Your Clicks

Robert Weiner

The article makes this sound like a new idea, but The Hunger Site (and their later projects for breast cancer, children’s health, literacy, rain forest protection, and animal rescue) has been doing this since 1999. The Hunger Site started out as a pure click-to-give site (for every click a corporate sponsor makes a set donation), but diversified its fundraising techniques after the last economic downturn.

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10 Reasons Your Email Appeal is Being Ignored

NetWits

For example, if I’ve indicated an interest in cancer research, failing to customize my appeal communications around an urgent need for cancer research funding.” – Mike Snusz. “ If your appeal included a message from Farra telling me about the importance of ending hunger, include a picture of Farra on the linked webpage thanking me for my support.” – Chris Tuttle. I volunteer with a small nonprofit called Fields to Families.

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Social Media, Integrated Marketing and a Morning Out of the Office Sure Does a Body Good

Connection Cafe

attending Mass Comm week at Texas State University and of course checked out the Social Media for Social Good panel presented by Kerri Qunell, VP of Communications at Capital Area Food Bank , David Neff, Director of Web, Film and Interactive at American Cancer Society , and Jordan Viator, Interactive Communications Manager at Convio. They are currently running an integrated marketing campaign to elevate the visibility of hunger in Central Texas. Author: Jill Ward.

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The Future of Social: Gen Z

NonProfit Hub

And there is Jack Andraka , a high school student who got obsessed with finding a cure for cancer and created a test that can detect pancreatic cancer. He created his own nonprofit and program called “ Brae’s Brown Bags ” to help fight against hunger, probably making him one of the youngest nonprofit CEOs and founders. Beth Kanter is a guest contributor for Nonprofit Hub.

Does Your Nonprofit Have A Content Marketing Strategy?

John Haydon

The American Cancer society has created an entire community around achieving victory over cancer by talking about “creating a world with more birthdays.” Share Our Strength plans to End childhood hunger by 2015. You understand that there’s more to engagement than simple small talk. You also understand that when folks are truly engaged, they tell their friends about the good work you’re doing, which is way more effective than if you told their friends.

13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

From social media campaigns aimed at ending hunger, to events for breast cancer awareness, this covers it all. Twitter has been one of the major hubs of social networking , revolutionizing what was already a new and adapting Internet invention. The live nature of the website has provided unlimited potential for personal and commercial use alike. Of all of the features on Twitter, hashtags are perhaps the most useful.

Are you celebrating Giving Tuesday? These NTEN Members are!

NTEN

Second Harvest Heartland Share Our Strength Shoes That Fit The ALS Association The Arc of Atlantic County The Arc of Delaware County The Arc of Frederick County The Arc of Monmouth The Children''s Room The Conservation Fund The Dalai Lama Foundation The Humane Society of the United States The Hunger Project The Nature Conservancy The Starfish Foundation, Inc.

I am speaking at NTEN

FI Space

A panel discussing the successful Social Network fundraising done by the American Cancer Society and several other non profit organizations with a special bonus of how to get people off their computers and to your real world events. Covering such fundraisers as the the Frozen Pea Fund, Twestival for Charity Water and more, including the Austin Blood Drive Tweetup and the Hunger Bytes Tweetup with Tyson Foods.

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Goal Setting for Your Nonprofit

ASU Lodestar Center

Review the mission statement - cure cancer, end homelessness, provide affordable housing for working families - whatever it is, ask yourself if the programs from last year helped the organization reach its goals. If your nonprofit mission is to end hunger in Arizona, the strategy may be to identify the areas of greatest need and set up food pantries in those areas. posted by Jarrett R. Ransom, MBA President & CEO, The Rayvan Group.

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Bikinis, Greed & Adrenaline: Secrets of Social Media’s Dark Underbelly

Connection Cafe

Here are some thoughts I took away, for anyone who wants to stack the deck against poverty & hunger, despair & disease. Dynamic, competitive rankings are one of the powerful ways that the American Cancer Society’s Relay for Life team fundraising events make such an impact for their fundraising.]. Author: Jennifer Darrouzet. “Online gaming” was the reply when I cordially asked a man sitting near me at a conference what industry he represented.

Have you made this common mistake with your YouTube videos?

John Haydon

But there is a difference between “Billy Shore Speaking At Our Annual Conference&# and “Can We End Childhood Hunger By 2015? For example, a video of a nurse talking about dietary tips for cancer patients might contain a total of 5 dietary tips. The bullet-point title would be “5 dietary tips for early stage cancer patients&#. You’ve spent critical resources (staff time and money) creating videos for what you hope will be a lively YouTube channel.

How Do You Measure Up? [Benchmarks Webinar]

Frogloop

Her team raises funds to help secure and distribute more than 200M meals annually for families struggling with hunger. Prior to joining Feeding America, Liz provided strategic marketing and fundraising consulting to national nonprofit organizations such as the American Red Cross, National Multiple Sclerosis Society and Canadian Cancer Society at Convio. To get where you want to be, you need to know where you are today.

December 2008: Most Popular Cause-Related Search Terms

Social Actions

cancer (21). hunger (4). Social Actions is committed to making freely available the statistics we generate on the flows of philanthropic activity. One indicator of popular action areas is the search terms that people use to find opportunities to make a difference. Below are the most popular search terms for December 2008. I have included all terms that were submitted to our search engine two or more times.

December 2008: Most Popular Cause-Related Search Terms

Social Actions

cancer (21). hunger (4). Social Actions is committed to making freely available the statistics we generate on the flows of philanthropic activity. One indicator of popular action areas is the search terms that people use to find opportunities to make a difference. Below are the most popular search terms for December 2008. I have included all terms that were submitted to our search engine two or more times.

Change.org is Hiring Bloggers for Social Action Blog Network

Have Fun - Do Good

Hey all you do-good bloggers! Ben Rattray of Change.org wanted me to let you know that they are hiring bloggers. Positions are part-time, paid and start in June. To apply, go to [link]. I've pasted the blurb below: Hiring Bloggers for Change.org! Want to blog on an issue you are passionate about for an audience of hundreds of thousands of activists and nonprofit leaders? Want to create the premier online space for your issue and become a leading voice for social action?

Due diligence before you donate

ASU Lodestar Center

If you're most concerned about national and global issues, like worldwide hunger or cancer, look for nonprofits that are equipped for such a large challenge. posted by. Mandy Fricke. Community Manager. Nursing@Georgetown. Americans donate nearly $300 billion annually to more than 1.2 million charities and religious groups, according to Giving USA.

300 More Email Subject Lines from End of Year Fundraising

Connection Cafe

Help cancer survivors like me. Risk of severe hunger – please read. This is the 2013 edition of my annual review of year-end email subject lines that started in 2011 and continued in 2012. My email vault continues to grow each year — like some vast hoard under a mountain. I analyzed 320 email messages sent to me from 55 nonprofit organizations between December 1st and 31st, 2013. Here are some insights, trends, and the complete list of email subject lines. Email by Date.

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Captivology: The Science of Capturing People’s Attention

Beth Kanter

What if our child had cancer? As Parr points out, empathy is powerful because our innate ability and need to understand and connect with others – even we don’t know them personally. Half the letters were a fundraising request based on statistics and the other half the story of one child facing hunger. The story of one child received twice as many donations as the fundraising request with statistics.

Future of Social: Gen Z

Beth Kanter

And there is Jack Andraka , a high school student who got obsessed with finding a cure for cancer and created a test that can detect pancreatic cancer. He created his own nonprofit and program called “ Brae’s Brown Bags ” to help fight against hunger, probably making him one of the youngest nonprofit CEOs and founders. I’m thrilled to be spending a few days in London where I am keynoting The Future of Social conference hosted by Social Misfits Media.

Charities Cry Foul on Chase Facebook Charitable Giving Contest

Beth's Blog: How Nonprofits Can Use Social Media

The top 100 included a mix of nonprofits with an operating budget of under $10 million with programs in designated Chase corporate responsibility areas: education, healthcare, housing, the environment, combating hunger, arts and culture, human services and animal welfare. Very interesting to see the American Cancer Society on the list as its budget - according to a 2005 annual report linked on their Guidestar Profile is well over $10 million).

5 Steps to Setting Up a Peer-to-Peer Fundraising Campaign

Tech Soup Blog

Walk for Hunger. American Cancer Society's Relay for Life. Are you running the Boston Marathon, and pledging to raise money for Dana-Farber Cancer Institute in the process? Do you want to increase your fundraising proceeds dramatically, without significantly increasing your costs? In this post, we will teach you how to effectively increase your fundraising proceeds through the use of peer-to-peer (P2P) fundraising.

Meet Connie Reece: Using Social Media to Strike Back At Ike

Beth's Blog: How Nonprofits Can Use Social Media

Last December, I watched Twitter turn into a sea of frozen green peas to support Susan Reynolds in her fight against breast cancer and to raise money for research in her honor. And then, on December 6, 2007, everything changed when my friend Susan Reynolds was diagnosed with breast cancer. Suddenly I had a personal stake in the fight against cancer, and it reignited my passion for fundraising for good causes. Connie Reece.

Three Different Approaches to Twitter Fundraising: Bees, Turkeys, and Blame

Beth's Blog: How Nonprofits Can Use Social Media

All you had to do was click and play a word game, and that leveraged a food donation to fight hunger. He describes last Thanksgiving's Tweetsgiving campaign and Blame Drew's Cancer campaign. . Stacey is doing this with gratitude, Drew is doing it by blame (blaming his cancer). TweetsGiving 2009. If the dollar amounts from fundraising campaigns using social networks are disappointing, one response is to say this doesn't work and stop doing it.

Be a Creative Superhero. Save the World.

Beaconfire Wire

Our well-designed calls to action may look unassuming but they can mean the difference between life and death for causes like breast cancer, disaster relief & childhood hunger. Note: this post was originally published on Hufffington Post. I have a confession to make. I’m a total pain in the ass. Like, professionally. As a creative director, being opinionated, tenacious, demanding, eccentric & snarky comes with the job.

What Lessons Will Pepsi Learn About Crowdsourcing for Social Good from Chase Bank Contest Fail?

Beth's Blog: How Nonprofits Can Use Social Media

included a mix of nonprofits with an operating budget of under $10 million with programs in designated Chase corporate responsibility areas: education, healthcare, housing, the environment, combating hunger, arts and culture, human services and animal welfare. Very interesting to see the American Cancer Society on the list as its budget - according to a 2005 annual report linked on their Guidestar Profile is well over $10 million). Pepsi is taking a bold move.

6 Fundraising Platforms That Have Disrupted Charitable Giving Forever

Beth Kanter

The American Childhood Cancer Organization (ACCO) is currently selling a t-shirt with the names of 3,400 children and teens who have fought or are still fighting childhood cancer. Companies like Panera Bread have made a major investment with Panera Care Cafes , restaurants designed to fight hunger in the communities they serve. Image courtesy Tsahi Levent-Levi via Flickr. Note from Beth: I hope you are enjoying summer break as much as I am!

Igniting the 15NTC stage at lightning speed

NTEN

But they aren’t going to cure cancer, reduce hunger, or improve pre-K education. If you''ve never seen an Ignite presentation before, let me break it down for you: 5 minutes. 20 slides. 1 slide every 15 seconds. As you might guess, these high-speed, high-energy presentations are not for the faint-hearted. But, they have also have a way of bringing out the creativity and talent of presenters, and make for a great spectator sport!

Target Facebook Challenge: Ten Large Charities Compete for Votes To Divide the $3 Million Pot

Beth's Blog: How Nonprofits Can Use Social Media

It's called Bullseye Gives, a special Facebook page inviting folks to decide how they should allocate $3 million among ten large institutional charities, including: Parent Teacher Association Feeding America The Salvation Army American Red Cross National Parks Foundation Breast Cancer Research Foundation St. Stand Up for Cancer and Corbin Bleu were the winning team.

I'm speaking at SXSW or rather reciting a poem!

Beth's Blog: How Nonprofits Can Use Social Media

The panelists or poets include Danielle Brigida (NWF), Wendy Harman (Red Cross), David Neff (American Cancer Society) and Carie Lewis , Humane Society of the US. Mashable Party Monday, March 16, 9:30pm-12:30am Six Lounge, 117 W 4th, Austin, TX 7870 There will also be an effort to help raise awareness of childhood hunger issue during SXSW, so stay tuned. I'll be attending SXSW in Austin, TX the week after next. I am participating in several panels and events at SXSW.

Secret Agent L: Covering the Globe with Random Acts of Kindess

Have Fun - Do Good

The two of us went to a local hospital during a cancer expo, and we basically, for lack of a better word, we hijacked the place. All had little ribbons, or whatever on them, and we just left stuff all over this cancer expo. We knew there would be a lot of people there, who were either struggling with cancer directly, or indirectly, or who wanted to become more knowledgeable about it, and were probably carrying a little bit of heaviness in their heart while they were there.

Convio 2008 Innovator Awards

Frogloop

Honorable Mention: Sierra Club and American Cancer Society. Honorable Mention: CauseForce and Project Bread - The Walk for Hunger. Each year, at the annual Convio Summit, Convio honors a few of their clients who have pushed the envelope with their online campaigns. Here are the results for the 2008 Innovator Awards: Advocacy campaign or program. Honorable Mention: National Parks Conservation Association. Winner: Freepress for their StopBigMedia.com campaign.

How Can We Make Charitable Giving A Year-Round Habit?

Beth's Blog: How Nonprofits Can Use Social Media

September is Hunger Awareness Month so why not give a donation of canned goods and cash to your local food bank? Or, consider making a contribution to an organization like Share Our Strength that is working to end childhood hunger. October is also breast cancer awareness month, so why not make a donation ?

112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

If you’re a fan of the trilogy, you’ll understand: 5 Important Marketing Lessons Nonprofits Can Learn From The Hunger Games. For Camp Kesem, $10,000 happens- money that will send children affected by a parent’s cancer to a free, life-changing summer camp. It’s been quite the year. And if the collection of resources and highlights below are any indication, a lot has happened in the nonprofit industry over the past 365 days.

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Convio 2008 Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

Constituent Empowerment Honorable Mention: Sierra Club and American Cancer Society Winner: Children International Used TeamRaiser to recruit new sponsors and recuited 5,000 sponsors since 2005 and sponsored over 560 children. Special Events Fundraising Honorable Mention: CauseForce and Project Bread - The Walk for Hunger Winner: National Philanthropic Trust for the Susan B.