NTEN

JUNE 29, 2011

Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI?

ROI 94

ROI Facebook Advocacy Social Media 94

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 239

Nonprofit Tech for Good

APRIL 7, 2011

campaigns is essential for success in online communications and fundraising. Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. Increasingly supporters expect to find social networking icons on your nonprofit’s homepage.

Social Media 241

Social Media Integration Websites Widget 241

TechImpact

OCTOBER 2, 2014

Here are 5 facts about content marketing your nonprofit needs to know in order to take its social media marketing campaigns to the next level in 2015. Email marketing ROI is around 4,300%. Facebook is still driving traffic to your other online assets, be it your other social outlets, your blog, or your website.

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Stats Content Marketing Change 226

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Pitch to “Follow” on social networking sites in every issue. e-Newsletters Mobile Technology Social Media'

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Newsletter Learning Social Media Social Network 234

Nonprofit Tech for Good

JULY 9, 2012

The successful use of social media requires a significant time investment. To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos.

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Social Media Management Media Social 268

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Twitter has taught me a valuable lesson about social media ROI.

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Newsletter Social Media Build Media 247

Nonprofit Tech for Good

FEBRUARY 8, 2012

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Experiment with social media dashboards. Write social media and mobile technology policies. Add social networking icons.

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Social Media Social Media Tech 266

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Not adding social-networking icons to your website. Blogging is the glue that holds your social-media strategy together. Craziness!

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Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

JUNE 13, 2013

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. This is most easily done through a Social and Mobile Media Fundraising Success Spreadsheet. Social Network Followers. Download Spreadsheet Template ].

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Track Mobile Media Fundraising 185

Nonprofit Tech for Good

DECEMBER 13, 2010

Who maintains your social media campaigns? We have a decentralized team of 10+ staff contributing stories to our social media channels. They are representatives across the organization who have an interest in social media and can use the medium to help promote their own department’s stories. Please summarize your ROI.

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Social Media Conservancy Interview Media 206

Nonprofit Tech for Good

NOVEMBER 21, 2010

Who maintains your social media campaigns? I am a full-time employee of the Pancreatic Cancer Action Network, and as the Social Media Manager I manage all the social networking efforts for the organization. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

Cancer 218

Cancer Social Media Los Angeles Action 218

Care2

SEPTEMBER 21, 2010

The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. The Philosophy and Definition of ROI. Beth's four 'I' terms are a contextual lens through which to look at social media ROI.

ROI 57

ROI Social Media Metrics Strategy 57

Nonprofit Tech for Good

DECEMBER 28, 2010

I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Who maintains your social media campaigns? Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks.

United States 236

United States Social Media Interview Examples 236

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs. World Institute.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

JANUARY 3, 2012

The truth is I think it has only just begun and that we’re on the cusp of a radical transformation in how we use the Internet in our personal and work lives as well as how we use it to foster social good. Learn basic HTML. That said, consider three ways mobile wallets could transform fundraising.

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Social Media Media Management Social 241

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

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Social Media Interview Examples Media 254

Nonprofit Tech for Good

APRIL 2, 2016

As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising. In the interim, now is a good time to step back and look at your social media campaigns with a fresh perspective.

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Social Media Media Social St. Louis 100

Nonprofit Tech for Good

DECEMBER 5, 2010

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. Who maintains your social media campaigns? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. That would be me!

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Social Media International Interview Examples 211

Nonprofit Tech for Good

JANUARY 10, 2013

There are nonprofits out there boldly pioneering the Mobile Web, but unfortunately most nonprofits haven’t put much though into how their online communications and fundraising campaigns are affected by the rise of smartphones and tablets. Priority #4: Start collecting mobile phone numbers and launch a group texting campaign.

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Mobile Web United States gMail 231

Nonprofit Tech for Good

NOVEMBER 28, 2011

The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Executives were terrified by the legal implications of using social networking tools. Social media is not a fad. Find your competitors the Web. with a note that you fear your nonprofit is falling behind.

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Social Media Media Social Stats 243

Nonprofit Tech for Good

JANUARY 14, 2013

2) Ask for a social media budget. While we are on the subject of money, your going to need some to improve your social media campaigns in 2013. We’re now 10 years into the Social Web. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media. Good luck.

Social Media 237

Social Media Management Media Social 237

Care2

OCTOBER 12, 2009

Are you using it to brand your organization or focus on campaigns? Do you have a strategic communications plan for your social media tactics? Return on investment (ROI) of social media is a hot topic for both the nonprofit and for profit world. How are you dedicating staff and financial resources?

ROI 52

ROI Social Media Measure Media 52

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. If you launch a new TwitPic campaign, write about that, too. That first month Nonprofit Tech 2.0

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Content Ideas Nonprofit Interview 254

Nonprofit Tech for Good

DECEMBER 20, 2010

Who maintains your social media campaigns? I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: This is a team effort!

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Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

and online advertising campaigns. m a self-proclaimed social networking junkie. WHY THIS CAMPAIGN What Vick did was a horrible thing, and dogfighting is a dispicable crime. WHY THIS CAMPAIGN People were buzzing about the issue online and obviously outraged by their comments. Notes ABOUT ME My name is Carie and I???m

Case Study 50

Case Study ROI Social Media Contest 50

Nonprofit Tech for Good

FEBRUARY 1, 2011

Who maintains your social media campaigns? I am the only person who is paid to work on social media full-time. Our programs have started working social media outreach into some of their job descriptions, especially when their goals revolve around cultivating certain audiences. Please summarize your ROI.

Social Media 190

Social Media National Interview Examples 190

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2008

Wendy Harman, American Red Cross According to Wendy Harman, employees at the Red Cross were blocked from accessing social networking sites, like Facebook, from work. Can you tell me the basics about the Red Cross $100 million fundraising campaign for disaster relief? All 700+ chapters are participating in the campaign.

Social Network 52

Social Network Site Network Disaster 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2007

One barrier to adoption of social media tools (and other technologies) is a concern from management or your boss about the value or benefits. What's the roi? " I also wonder if Davenport would say the same thing about social networking sites in the workplace? What is the ROI of the Social Web for Nonprofits?

ROI 50

ROI Social Media Media Social 50

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. If you are managing numerous social networking profiles Monday-Friday, then you need some down time on Saturday and Sunday.

Social Media 253

Social Media Media Management Tips 253

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. That said, the the following is an excerpt from the Social Media for Social Good: A How-To Guide for Nonprofits. If you launch a new TwitPic campaign, write about that, too. offers a 90-minute webinar on blogging on WordPress.

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Content Ideas Nonprofit Interview 230

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Social Media: Before You Get Started, Get Organized! Define Your Metrics and Create a Social Media ROI Spreadsheet.

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Social Media Media Avatar Organization 217

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Does your nonprofit run non-partisan civic engagement campaigns? Match your contact records to nearly 100 social networks.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Here’s the list of panels.

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Blogher ROI Slideshare Free 107

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. Remember, it's not the level , but whether it is a match to your audience.

Social Network 50

Social Network Nptech Tag Network 50

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way. Marketing Your Virtual Event.

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Virtual Marketing Guide Stream 95