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6 Tips for Analyzing Online Fundraising Campaigns

Bloomerang

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Access your data.

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

Social Ads: Running a small social advertising campaign can help increase reach, viewership, and engagement substantially. The amount of the sponsorship largely depends on your social metrics – following, reach, engagement, and average video views. For example, if you’d like to see 10,000 views on each video.

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6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The tips below will help you with two key objectives: promoting Fundraisers year-round and maximizing their impact during your fundraising campaigns, each of which requires a distinct approach. Campaign Tactics.

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management. Your board may well be aware of metrics surrounding the cost to raise a dollar and be keen to understand what that number is for your nonprofit. However, gaps in management (i.e.,

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. Website metrics. Email metrics. Social Media metrics. Fundraising metrics. raised for every 1,000 website visitors. Conversion rate (e.g.,

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4 Metrics to Pay Attention to in Your Marketing Campaigns

Elevation

With the right marketing strategy, you can boost engagement, raise brand awareness, and make a lasting impact. Learning how to properly market your mission is vital to the success and longevity of your organization.