Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.

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Connection Cafe

OCTOBER 3, 2013

s Fashion Police, nonprofit social media authors Amy Sample Ward, Allyson Kapin, and Melanie Mathos shared the latest trends, campaigns and faux pas in the nonprofit social media world during bbcon 2013, Blackbaud’s Conference for Nonprofits in National Harbor, Md. Measure, measure, measure. Have fun doing it.

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Connection Cafe

FEBRUARY 8, 2018

Some social media campaigns are empowering; others are dispiriting. Telling the difference between effective and ineffective online campaigning requires expanding our frame of reference. What they actually did was far more mundane – the same type of modeling and segmentation that the Obama campaign deployed in 2008 and 2012.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

The HSUS newest campaign is geared towards helping the 1,300 chimps still condemned to life in research labs across the country. Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. " What do you think about measuring social media?

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Have Fun - Do Good

OCTOBER 10, 2009

Hold and participate in online contests, challenges, blog carnivals and memes. Track your impact Possible ways to measure impact are (just pick a few): Subscribers (you can see this by burning your feed with Feedburner). Set up a Google Alert for your blog's URL, the name of your blog, the name of your organization, and your issue too.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Measuring the Value of Your Blog. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Let the Change Blogging Meme Hit The Road. The What, Why, and How of Facebook Fan Pages. Gnomedex Real Time Fundraising Experiment. Online Community Engagement Strategies. Vote for All These Awesome Nonprofit Panels At SXSW.

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Get Fully Funded

JUNE 13, 2022

Memes about goals are EVERYWHERE. M easurable: Specific criteria that measure your progress toward the goal. M = Make sure your goals are easily measured. Think through questions like ‘how much’ and ‘how many’ to make your goal quantifiable, like “acquire 100 new donors this year” which will be pretty easy to measure.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. Generate Buzz : When you share your message with enthusiastic supporters, they in turn may choose to pass it to others with a similar interest in your organization or campaign.

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CauseVox

JUNE 5, 2023

Setting Goals & Identifying Your Audience Goals & Objectives of Your Social Media Content While you’re in the process of figuring out your social media fundraising goals, let’s explore some common campaign objectives. These goals serve as a North Star, helping you direct their efforts and shaping the content you create.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2011

Today, #londonriots is clearly driven by events in the news, while #WhyAreYou and #ImTheTypeOfPerson are what we call “Fill in the blank” topics, where people answer a question, participate in a meme , or give their 2 cents. Experiment, measure , experiment, measure…your first #hashtag campaign will not be perfect, or your second.

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Saleforce Nonprofit

NOVEMBER 4, 2021

However, the tools that most respondents planned to use more frequently were social GIFs and memes, highly personal user-generated content, and influencer marketing for more authentic content. In times of change, measurement allows everyone to understand what is working. Collaboration Drives the “Market From Anywhere” Era.

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NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. Funnel: Measure the whole funnel!

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Tech Soup

APRIL 5, 2017

She highlighted the importance of tracking metrics and KPIs and measuring what matters. A calendar will help you schedule, track, and analyze how different channels and campaigns perform. Design an Online Social Media Campaign. A great social campaign creates an emotional connection with your constituents.

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Connection Cafe

APRIL 18, 2018

Facebook and Twitter are even more powerful when they are directly connected to your digital campaigns: Add social media registration and sign in to your event forms. It’s easier for your attendees and can provide insight to build powerful lookalike lists for ad campaigns. Design an infographic or meme ( kittens! Create a quiz.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2014

The infographic summarizes crowdfunding data points including average gift size and average crowdfunding campaign totals from platforms like Causes, Causevox, FirstGiving, Razoo, and StayClassy. If your nonprofit is considering launching a “crowd funding campaign,” there are a number of platforms available.

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NTEN

MAY 15, 2012

Well-coordinated social media campaigns have been instrumental in mobilizing diverse groups of LGBT supporters. It’s true that groups who oppose gay rights measures can also employ all of these social media strategies. Or any number of viral memes and images that inspire laughter, joy, and hope.

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