Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

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Nonprofit Tech for Good

MAY 8, 2023

You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. 3) Multi-channel communication keeps you top of mind The average American sees 4,000-10,000 ads per day ! This is why reiterating your message across several different communication channels is important.

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Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

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NonProfit PRO

OCTOBER 19, 2022

With the market cluttered and audiences’ attention spread thin, nonprofit leaders are seeking ways to reach new prospects and keep donors engaged. Here’s a look at the benefits of text messaging and how to add the channel to your existing campaigns. SMS/MMS strategies offer nonprofits this unique opportunity.

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Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

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Bloomerang

FEBRUARY 9, 2023

Some features to make campaign setup and management easier include the flexibility to choose your own phone number directly within the app, so you’ll never need to rely on support. Giving supporters a frictionless way to respond to your campaign helps ensure they’ll complete their donation. Donors can give in just a few seconds.

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Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. .

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Nonprofits Source

JANUARY 11, 2024

Even if you are a capital campaign beginner, you probably know that these campaigns have a quiet phase and a public phase. Research shows that during the quiet phase, you’ll raise around 70% or more of your campaign goal from your top donors and those people who are closest to your organization.

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Candid

OCTOBER 12, 2022

As we shift into the last quarter of the year, many nonprofit organizations are thinking about Thanksgiving and Christmas, but campaign that should not go unnoticed is GivingTuesday. Here are five ways to move beyond the basics and level up your GivingTuesday campaign: . Have a GivingTuesday campaign planning party and create a goal.

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Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Media Cause

OCTOBER 7, 2021

Amidst the constant stream of news updates, social media advocacy campaigns offer people a relevant way to make a difference on the issues they care about. As we enter an era of record-breaking advocacy numbers, here are 9 tips for positioning your advocacy campaigns on social media: 1. Center your campaign around timely events.

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Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Don’t Give Into Stereotypes It may be tempting to make assumptions about who will respond to direct mail campaigns and who won’t.

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Media Cause

AUGUST 31, 2021

While planning across multiple platforms can look like the gameboard of Chutes and Ladders, combining your efforts across platforms, whether it’s on Facebook and Instagram, LinkedIn, Google Paid Search or the Google Display Network can help supercharge your campaigns to increase your brand equity and reach a new audience of supporters. .

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Media Cause

JANUARY 18, 2022

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Any campaigns already live when the changes roll out won’t be impacted until March 17, 2022. Focus on Owned Audiences.

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Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. In this blog, we’ll explore how to build and optimize your peer-to-peer fundraising campaigns in order to achieve success. That way, all visitors to your website can easily find key information about your initiative.

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Qgiv

SEPTEMBER 1, 2021

, how are you getting the word out about your Giving Tuesday campaign? What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations.

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Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. can work together to create more effective campaigns than either can alone. . At first glance, it’s easy to assume that traditional tactics such as. This guide will explore the. benefits of direct mail.

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Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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Classy

JUNE 21, 2021

Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . Download Your Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns. Creative Angles to Take on Your Next Campaign.

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sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. To improve your planning process and get the best results, use these tips: Align your campaign message with the holiday.

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Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail.

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Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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sgEngage

DECEMBER 9, 2021

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. In this article, we’ll highlight three stellar campaigns to inspire your organisation and challenge your communication strategies. Art Fund “See Everything”.

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DipJar

JUNE 23, 2022

DipJar Announces DipJar Online, Extending DipJar’s Leadership in in-person Fundraising to Online and Mobile Channels . New offering will provide nonprofit organizations with a better ability to reach and engage donors online and through mobile channels. . New and existing customers can sign up for early access here.

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Twenti - Digital Marketing For Nonprofits

MAY 22, 2020

Top 5 Nonprofit Youtube Channels. Check out these top nonprofit youtube channels and the videos that make them great to find out what they do so well! A lot goes into making a youtube channel great, and these nonprofits demonstrate that. These channels are great sources of information on their cause and inspiration for your own.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications.

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Achieve

AUGUST 12, 2021

Peer-to-peer campaigns lend the perfect opportunity to. Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Use social media to increase campaign visibility. Given this, articulating your mission can help fuel your peer-to-peer campaigns, which means it’s time for you.

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Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. Are you ready to innovate? .

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Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Step 2: Decide on the format.

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Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Media Cause

OCTOBER 6, 2022

How to Prepare for Midterm Elections Impact on Your Ad Campaigns. If your target audience is fairly broad and on a national scale, the midterms may not have a big impact on your campaign. Costs will likely be higher than if it was a non-election year, but overall you shouldn’t expect your campaign to be wildly impacted.

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Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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