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[ASK AN EXPERT] What Are Some Foolproof Phrases And Words For Successful Fundraising Appeals?

Bloomerang

You are magic… powerful… extraordinary… unselfish… honorable… wise… far-seeing… Because Neuroscience studies show this magic word can make any statement more persuasive. One of the most interesting studies, reported by Harvard Magazine , revealed that as a trigger for acquiescence, the word “because” increased success by over 30%.

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The Psychology of Giving: Important Words to Use in Your Appeals

The Modern Nonprofit

For years, marketing copywriters have used the word you , citing a Yale research study that ranked you as #1 out of 12 of the most powerful words out there. There’s reputable neuroscience research showing that people’s brains light up when they hear their own name. Say “Yes, I want to give because children need me.”.

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Member Round Up: Brain science in fundraising, website tips, and Do Good Data 2013!

NTEN

Making a global impact from right in our own backyard is the Bridge School, which uses assistive technology to educate children with severe speech and physical impairments. In his blog, John Haydon discusses Six Ways to Influence Donors with Brain Science , pulling in findings from studies to help you boost your fundraising results.

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Use an engaging and quick opener to convince viewers to care, for example: “More than 9 million children faced hunger in 2021.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

One of the biggest downsides for me personally from being connected to the Social Web 50-70 hours a week is that my brain has a hard time reading for extended periods of time. So much of social media success is about how our brains process and prioritize messages and having a diverse thought process that sparks our imagination and creativity.

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How to Read the Minds of Your Donors

NonProfit Hub

By using data, case studies and a bit of basic psychology, you can gain valuable insight about your supporters that can lead to an improved fundraising strategy. But what’s more is that stories actually cause more neuron firings and stimulation in the brain , as opposed to statistics and data.

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8 Long-Term Health Benefits of Volunteering

NonProfit Hub

Studies on the “ Happiness Effect ” of volunteering show that you become happier the more you volunteer. When you assist others, your body releases dopamine in the brain, which has a positive effect on how you feel. Volunteering as a family is a great way to teach important lessons to your children. Combats stress.