Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Nonprofit Tech for Good

FEBRUARY 7, 2017

Based on data gleaned from the 2017 Global NGO Online Technology Report , below are 27 stats about how NGOs worldwide are using online technology. 67% accept online donations. Other social networks used by global NGOs are YouTube (55%), LinkedIn (51%), Google+ (28%), and WhatsApp (16%). 92% of global NGOs have a website.

Social Media 100

Social Media Stats Media Technology 100

Nonprofit Tech for Good

DECEMBER 19, 2017

This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. JOIN] The Internet of Things for Nonprofit Organizations LinkedIn Group. The Revival of Email.

Trend 272

Trend Communication United States Online 272

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. It should convey the organization’s impact and the urgency of supporting its mission.

Practice 235

Practice Fundraising Guide Channel 235

Nonprofit Tech for Good

APRIL 29, 2020

The data can be used to help your organization craft your next online fundraising and digital marketing strategy. Benchmarks Study 2020 :: Download. 2019 Email Deliverability Benchmarks Study :: Download. Published by the Lily Family School of Philanthropy. 2020 Nonprofit Trends Report :: Download. Published by M+R.

Research 333

Research Report Digital Marketing 333

Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Twitter is not for every nonprofit.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Nonprofit Tech for Good

SEPTEMBER 15, 2019

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology.

NGO 277

NGO Global Report Technology 277

Whole Whale

MAY 2, 2024

Social media posts and account maintenance We’ve noted that organizations should guard their voice online. The safest way to have interns participate in social media is to have them analyze the data and then come up with sample posts for the platform.

International 98

International Program Ideas Data 98

Nonprofit Tech for Good

JANUARY 9, 2020

International organizations planning their fundraising strategies for the new decade and looking for new funding sources may be wondering how to maximize their success in attracting U.S. Presented here is a roadmap for differentiating your international organization – in a competitive U.S. Establishment of a 501(c) 3 organization.

Storytelling 256

Storytelling Accessibility Activities Active 256

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

Nonprofit Tech for Good

APRIL 15, 2020

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website.

Practice 363

Practice Donation Paypal Badge 363

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 64

Benchmark Studies Metrics ROI 64

Nonprofit Tech for Good

MARCH 31, 2021

If you work at a charitable organization and have not yet taken the survey, then please do! Once submitted, you will be provided instant access all the data covering website and email communications, online fundraising tools, social media, and productivity and security software. 6% use Wix. 5% use Squarespace.

Websites 363

Websites Stats Data NGO 363

Nonprofit Tech for Good

DECEMBER 8, 2021

Organization Name] is a global network of philanthropy organizations, changemakers, and critical thinkers committed to ensuring that philanthropy reaches its fullest potential by serving as a catalyst for social change and social progress. Promote your landing page each quarter on social media for one month.

Trend 309

Trend Digital Marketing Fundraising 309

Neon CRM

NOVEMBER 17, 2023

Everyone running a membership organization wants to recruit some shiny new members. A membership engagement strategy outlines the planned approaches, tactics, and initiatives that a member-based organization will take to foster meaningful interactions and promote sustained participation among its members.

Strategy 98

Strategy Measure Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2019

As a member of a nonprofit fundraising team, you always have your eyes on a fundraising goal and are working to improve your online donor engagement strategy. . Fundraising, however, can take many different forms, so it can be difficult to know which is best to improve your online donor engagement. Click here for a free template.

Donor 106

Donor Online Fundraising Social Media 106

M+R

MARCH 11, 2024

Read time: 2 minutes Did you miss our latest webinar about Scout Quest, our privacy-focused one-of-a-kind online data co-op? But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Guess who will be releasing a Benchmarks study on April 24?

Mail 73

Mail Results Benchmark United States 73

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. One-Day Email Flash Fundraiser or Social Media Sharing Event.

Ideas 98

Ideas Online Fundraising Charity 98

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. How to Use the Data. Why the Open Data Project?

Project 281

Project Open Data NGO 281

Nonprofit Tech for Good

DECEMBER 19, 2019

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.

Calendar 363

Calendar Awareness Causes Giving 363

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. Responsibilities of Partnership. How to Apply.

Global 203

Global Trend South Africa Report 203

Nonprofit Tech for Good

NOVEMBER 21, 2019

Donors, especially millennial donors, are motivated by specific issues and causes and typically do not have allegiance to specific organizations. This means that nonprofits have to compete with each other for donors’ attention and resources as they gravitate towards causes rather than organizations.

Storytelling 265

Storytelling Homeless Generation Social Media 265

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. An email fundraising appeal is an email with the sole purpose of inspiring and asking donors to make an online donation. 60% share the responsibility with other staff.

email 333

email Marketing Data Digital 333

Nonprofit Tech for Good

JULY 5, 2020

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. The Nonprofit Video Index.

Video 315

Video Share Social Social Media 315

Nonprofit Tech for Good

MAY 24, 2012

The eight reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. As the reports come in, I’ll organize them by continent. 1) 2012 Nonprofit Social Networking Benchmark Report :: Download.

Report 249

Report Convio Blackbaud Benchmark 249

Bloomerang

AUGUST 16, 2021

Mastering online user experience and messaging. Internalizing and externalizing an organization-wide culture of philanthropy. Do you know what social media posts they like or share? Start with benchmark data. Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Nonprofit Tech for Good

SEPTEMBER 5, 2012

The nine reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. As the reports come in, I’ll organize them by continent. 3) 2012 Nonprofit Social Networking Benchmark Report :: Download.

Report 229

Report Australia Convio Benchmark 229

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

Social Media 129

Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. Tried and True Platforms.

Social Media 106

Social Media Arts Social Media 106

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? Whether it’s one of the big dogs or a smaller brand you love, they have surely advertised to you online. We’ve come to realize that just like for-profit brands, nonprofits are businesses that need to spend money to make money online. Use benchmarks to set your budget.

Digital 121

Digital Program Tips Nonprofit 121

sgEngage

JANUARY 16, 2024

Think creatively here, beyond your social media and real-life friends. Individual P2P fundraisers often have great results making their initial requests via handwritten note, even if they’re participating in an online fundraiser. Do you have neighbors, doctors, or local business owners who might support your fundraising efforts?

Effective 78

Effective Tips Fundraising Blackbaud 78

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Care2

OCTOBER 30, 2013

Does senior leadership at your organization ask “why can’t we raise money on social media? Your organization is not running for the President of the United States. Second, the majority of nonprofits have not raised a dime on social media. 72% of nonprofits have no dedicated social media staff.

Social Media 77

Social Media Money Raise Media 77

ASU Lodestar Center

OCTOBER 29, 2014

I can honestly say that the most challenging clients have been non-profit organizations. When your organization is working with this many moving pieces, a lot of important tasks tend to get de-emphasized. When your organization is working with this many moving pieces, a lot of important tasks tend to get de-emphasized.

Social Media 81

Social Media Marketing Media Miami 81

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

The Zoetica Salon is a free online space for peer knowledge sharing, but we hope to distinguish it from the informal knowledge sharing that happens daily on the web or behind pay walls. The Social Media Measurement Checklist. Flickr Photo by Jek in the Box. We launched the Zoetica Salon this week.

Measure 101

Measure Social Media Media Benchmark 101