Benchmark Metrics Rate Sample 
Neon CRM
AUGUST 24, 2023
Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.
NTEN
AUGUST 10, 2011
Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. The average churn rate in 2010 for nonprofits in our research sample was 14%. Maybe the first question here should be: do you know what list "churn" is?
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Forum One
MAY 4, 2010
A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. percent response rate for subscribers donating to your cause, which on an email list of over 100,000 really adds up. donating money).
M+R
FEBRUARY 4, 2021
One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails. More data would be wonderful, but these experiences make sense.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 15, 2009
Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. What is your conversion rate? Acquisition of email names - while that metric is important to "management" to justify social media effort - there is a need to track other metrics.
Connection Cafe
AUGUST 9, 2013
Delivering personalized content to your audiences can significantly increase click-through rates. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.
Care2
AUGUST 22, 2013
Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. For each major marketing initiative answer the following questions.
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