Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2019

As a member of a nonprofit fundraising team, you always have your eyes on a fundraising goal and are working to improve your online donor engagement strategy. . Fundraising, however, can take many different forms, so it can be difficult to know which is best to improve your online donor engagement. Click here for a free template.

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Donor Online Fundraising Social Media 106

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers? Download the full Blackbaud Peer-to-Peer Benchmark Report today. This report compares peer-to-peer (P2P) fundraising data from 2020, 2021, and 2022.

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Blackbaud Report Fundraising Benchmark 76

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. The Fundraising Effectiveness Project documented just how many donors in 2021 didn’t return to give again in 2022! What can fundraising professionals do to put 2023 back on track?

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Research Trend Help Benchmark 69

Bloomerang

AUGUST 23, 2023

You have a donor database ! Your database is probably home to people from a ton of different sources – your online donors, your direct mail donors, your volunteers, people who signed up on your website, people who registered for one of your events, people who fall into more than one of those categories, etc. Or even 70%?

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Report Donor Database Template 85

CauseVox

JUNE 7, 2022

Cultivating a major donor and setting the stage to make an ask for money doesn’t have to be a nerve-wracking experience. For context, when we talk about major donors, we’re referring to donors who make a significant gift to your org – one that’s above and beyond the typical gift that arrives in the mail.

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sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% 1 in 40 online donors is a recurring monthly donor.

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Bloomerang

MARCH 27, 2024

Did you know that each year, millions of dollars by women donors may be left unclaimed, due to the lack of understanding around the way that women give ? Right at the fingertips of so many organizations moving the good work forward, and yet there is still not a greater prioritization of engaging women donors.

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Nonprofit Tech for Good

APRIL 2, 2020

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. or 2%, you will be getting 50%-100% more donors without adding any marketing budget. By increasing your conversion rate to 1.5% 3) Engagement.

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Metrics Digital Marketing Retention 318

sgEngage

JANUARY 16, 2024

Put together a list of friends, family, co-workers, workout buddies—anyone who might be a potential donor. Professional fundraisers already know the power of handwriting a thank-you note; that personal touch is just as effective when you reach out ahead of your campaign to current major donors and planned givers. Hit them up.

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Effective Tips Fundraising Blackbaud 72

Allegiance Group

FEBRUARY 14, 2023

Donors are your nonprofit’s greatest resource. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3% year over year.

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EveryAction

AUGUST 3, 2023

And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors. In this guide, we’ll explore six smart strategies to drive major giving success for large nonprofits: Enlist prospect research to identify major donor prospects.

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Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. 5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly. 2) 37% regularly delete unengaged email subscribers.

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Nonprofit Tech for Good

NOVEMBER 7, 2019

Launched in 2010, GoFundMe is the world’s largest free social fundraising platform, with more than $5 billion raised by tens of millions of donors. Nonprofits quickly receive the data insights they need to track and measure success through the new Report Center. 2) A 3% platform fee that offers the donor the option to cover the fee.

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CauseVox

APRIL 6, 2023

We will cover topics such as setting fundraising goals, recruiting and engaging fundraisers, leveraging the power of AI to create a fundraising plan, campaign content and donor communications, and how to set up a campaign.

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Fundraising Benchmark Metrics Nonprofit 74

Classy

JUNE 30, 2021

While Classy’s annual report always seeks to explore the latest in donor behavior and offer insights that help organizations grow and scale , this edition focused on the strategies that not only proved effective but served as a means of strategic safeguarding into the future. . Benchmark Your Fundraising Performance. .

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Fundraising Benchmark Stats Metrics 98

NonProfit Hub

JUNE 8, 2016

If you find a donor and don’t plan for how to keep him or her, the costs are too high. We’re hemorrhaging donors, losing support as fast as we find it, seemingly condemned forever to pay a fortune just to stand still. Our social sector is in dire need of determined action to diminish donor attrition. It’s called “retention.”

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Track Donor Retention Metrics 28

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. Award Nominees.

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Nonprofit Tech for Good

DECEMBER 8, 2021

According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. Annual reports are too infrequent and written for foundations and major donors, thus not ideal for reporting impact to small and mid-size donors. M+R Benchmarks Report.

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Trend Digital Marketing Fundraising 323

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. And donors like it.

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Donation Blackbaud Retention Gift 52

Neon CRM

OCTOBER 23, 2023

Some of the most meaningful gifts to your organization likely come from the same small percentage of donors. In nonprofit terms, this means 80% of donations are given by 20% of donors. More than ever before, properly engaging donors of major gifts is vital to accelerating nonprofit growth. What Are Major Gifts?

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M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions. Optimize donation pages for paid traffic.

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Fundraising America United States Track 83

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

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Benchmark Studies Digital Analysis 52

DNL OmniMedia

OCTOBER 13, 2020

Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. In the nonprofit world, this tracking process is referred to as moves management. Moves are the various connections and steps a nonprofit takes to usher a donor toward giving.

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Effective Management Guide Fundraising 98

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Research can also shine a light on where your nonprofit may need to focus more energy in its engagement with donors.

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Hype Research Marketing Benchmark 52

Bloomerang

AUGUST 18, 2023

Across the nonprofit sector, the average donor retention rate is about 40% to 45%. That sadly means that out of 100 donors who contributed last year, only 40% to 45% will likely do so again this year. Unfortunately, it’s also several times more expensive to acquire new donors than retain old ones. Let’s take a look!

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Fundraising Retention Gift Nonprofit 69

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Donors respond to need. Tracking new giving trends. Lori Collins – SVP, Giving Sciences, One & All. Follow the Leaders.

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Strategy Marketing Giving Ukraine 52

Classy

JULY 28, 2021

Support your donors by engaging them through both their desktops and mobile devices. Ensure your website and campaigns are mobile-friendly to capture donations from band new donors. You can use these to send custom donation pages with tailored gift sizes and recommendations to different cohorts of donors.

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Experiment Donation Ideas Create 93

Nonprofit Tech for Good

APRIL 10, 2022

So, be sure to regularly retweet partners, chapters, staff, activists, donors, and sponsors. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies. When you retweet a tweet on Twitter, that account is notified of your retweet.

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Twitter Practice Social Media Nonprofit 355

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. There are many reasons why opting for a free fundraising solution could be tempting to your nonprofit: You might be curious about the impact that paid donor database solutions can have on your nonprofit.

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Software Free Tools Adobe 84

TechImpact

FEBRUARY 19, 2014

Are you looking to manage relationships with donors, volunteers , members, or event attendees? What kind of information do you want to track? Without knowing what information you want to track, it will be like brining a dump truck of sand to fill a sandbox.

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Tech Database Benchmark Nptech 154

M+R

JUNE 5, 2023

Vigurie started by getting a list of top donors to Conservative House candidates (through less than legal means ). Infrastructure : you’ll still need some: staff to manage influencer relationships, ways to track and report on metrics — essentially what your digital program already does. Looking for benchmarks? Evangelicals.

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Conservancy Influence Mail Headline 80

Greater Giving

OCTOBER 13, 2022

There’s a science to why donors give. But when donors are deciding whether or not to give , they’re not just thinking about the amount—they’re also considering WHY they should give in the first place. Your donor’s decision to give is composed of three elements: beliefs, emotions, and habits.

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Giving Gift Nonprofit Donor 85

DNL OmniMedia

FEBRUARY 11, 2021

On average, we know that over 80% of a nonprofit’s total donations come from the top 12 donors to the organization. It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Focused Prospecting.

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Blackbaud Guide Management Fundraising 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations.

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Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

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Practice Online Fundraising Nonprofit 339

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number.

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Mobile Guide Giving Fundraising 56