NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email fundraising response rates are down 13%. Online revenue growth has plateaued.

Benchmark 81

Benchmark Digital Report Learning 81

Nonprofit Tech for Good

APRIL 18, 2017

In 2010, only 6% of donors said that an e-appeal motivated a gift. Sustainer income from monthly donors grew 10% in 2016. Source: 2016 Luminate Online Benchmark Report. High-wealth donors ($200,000+ in annual household income) give an average of $2,252 annually and 51% prefer to give online. In 2015, that jumped to 20%.

Social Media 266

Social Media Stats Mobile Technology 266

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. So, what do you think?

email 52

email Rate ROI Social Media 52

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 92

Online Fundraising Benchmark Adwords 92

Bloomerang

AUGUST 18, 2023

Across the nonprofit sector, the average donor retention rate is about 40% to 45%. That sadly means that out of 100 donors who contributed last year, only 40% to 45% will likely do so again this year. Unfortunately, it’s also several times more expensive to acquire new donors than retain old ones.

Fundraising 69

Fundraising Retention Gift Nonprofit 69

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. And what’s most important to communicate to donors as the year comes to a close? Knowing how frequently to email your donors can be tricky, especially during the end of the year.

email 98

email Giving Template Gift 98

EveryAction

SEPTEMBER 2, 2022

Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. The click-through rate for mobile fundraising messages was 6.3 The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. This illustrates that that if cultivated properly advocates can also be converted to donors.

Benchmark 70

Benchmark Studies Money Raise 70

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

sgEngage

JANUARY 16, 2024

Put together a list of friends, family, co-workers, workout buddies—anyone who might be a potential donor. Professional fundraisers already know the power of handwriting a thank-you note; that personal touch is just as effective when you reach out ahead of your campaign to current major donors and planned givers. Hit them up.

Effective 72

Effective Tips Fundraising Blackbaud 72

3rd Sector Labs

APRIL 23, 2014

We opened with a short audience survey about nonprofit data management. 2 – When was the last time your organization cleaned your donor data? And from the Q&A at the end of the event … QUESTION: You talked about using social media logins, like Facebook, to help capture more information about donors and prospects.

Data 133

Data Management Rate Benchmark 133

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. So, be sure to regularly retweet partners, chapters, staff, activists, donors, and sponsors. Include a link in your tweets as often as possible.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. The 2010 advocacy response rate was 3.3%.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

NetWits

MAY 17, 2011

Making Participants and Donors Successful with Mobile Solutions. Organizations increase overall fundraising revenue by 40% more than industry benchmark. Fundraising emails have a 90% or greater open rate and a 25% conversion rate. Understanding the Value of Team Captains. billion dollars (and still growing).

Fundraising 279

Fundraising Social Social Media Newsletter 279

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.

Retention 37

Retention Donor Online Research 37

Nonprofit Tech for Good

DECEMBER 19, 2017

billion by 2021 – a growth rate of 22%. 56% of email opens are now mobile. Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Online donors most trust the.org (72%),edu (7%), and.ngo (6%) domains. There are currently 6.3

Trend 278

Trend Communication United States Online 278

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Convio just released their latest benchmark report that examined over 500 nonprofit metrics in 15 sectors. Tags: Nonprofit Benchmark Studies.

Benchmark 71

Benchmark Measure Organization Convio 71

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Is it worth it to spend the money?

Software 84

Software Free Tools Adobe 84

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice 339

Practice Online Fundraising Nonprofit 339

Robert Weiner

MAY 5, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Donors were still giving, but in smaller amounts. Email open rates remained steady at around 20% but click-through rates declined. Its findings included: 14% growth in online giving overall.

Stats 131

Stats Online Giving Convio 131

Connection Cafe

OCTOBER 23, 2015

Open rates, click throughs, conversions, which constituents did what, who gave for the first time, who gave again….the All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there. Ok, I admit it— I’m a data dork.

Benchmark 20

Benchmark Report Online Hints 20

M+R

FEBRUARY 4, 2021

Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks). Another sent blast messages to more than 100,000 recipients on Giving Tuesday and saw a return of $1 per subscriber and a response rate of 5.6%. . Ad programs are growing up.

Fundraising 98

Fundraising Gift Rate email 98

Neon CRM

AUGUST 10, 2023

How to Register: 2023 registration hasn’t opened yet. How to Register: Registration for the 2023 social media summit isn’t open yet. How to Register: Registration for 2024 is not yet open. Cost: 2023 prices have not been released yet. 2022 prices ranged from $395 to $625. TNPA members receive a discount.

Conference 98

Conference NTC Virtual Registration 98

Connection Cafe

JUNE 26, 2018

Do you know why your donors give? Unless you ask your donors directly, your gut instincts are merely opinions. A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. You know all those small and mid-level donors on your list?

Survey 29

Survey Donor Effective Audience 29

Care2

SEPTEMBER 30, 2014

The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Forcing users to go through multiple steps is one of the fastest ways to lose donors. Welcome People Many organizations have a welcome series to introduce new donors to their email list. Here are some of the key findings.

Studies 78

Studies Online Fundraising Nonprofit 78

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

Benchmark 28

Benchmark Studies Case Study Rate 28

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 2) Educate. 3) Involve.

Relationship 208

Relationship Raise Tips Fundraising 208

Nonprofit Tech for Good

NOVEMBER 22, 2016

Algorithms, the high volume of brands, businesses, and nonprofits using social media for marketing, and slowing “Like” and “Follow” rates have lessened the power of the Big Three – unless your nonprofit has an advertising budget. Throughout 2016 Facebook, Twitter, and Instagram have seen declining engagement and reach. billion to 5.59

Technology 100

Technology Trend Social Media United States 100

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Nonprofit Tech for Good Report ] Emails with personalized subject lines are 26% more likely to be opened.

Statistics 228

Statistics email Marketing Benchmark 228

Bloomerang

MARCH 30, 2023

However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. These goals are specific and have a clear timeline for completion, giving the nonprofit team a clear and attainable benchmark to strive for. Maintain open communication.

Volunteer 87

Volunteer Program Roles Training 87

Care2

MARCH 14, 2011

Today, Convio released the Convio Online Marketing Benchmark Index Study. A key strength of this study is that it provides aggregate benchmarks for fundraising performance and benchmarks for specific industry segments or verticals, such as Environment and Wildlife and Animal Welfare. In 2010, 6.42% of advocates were also donors.

Raise 75

Raise Money Online Convio 75

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising.

Offline 38

Offline Support Online Donor 38

Connection Cafe

NOVEMBER 26, 2013

You invest heavily in the planning phase, often (err, hopefully) as early as August, but by the time January arrives you want to count the dollars, share the stories, and congratulate donors on another successful year. And, as a fundraiser, you seize the opportunity to build donor loyalty. Determine the ask. Choose your channels.

Build 38

Build Donor Channel Sound 38