Benchmark Contact Mail Track 
M+R
MAY 31, 2022
About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Read time: 8 minutes. Apple MPP, a.k.a.
Neon CRM
NOVEMBER 17, 2023
Track registration vs. attendance and member attendance over time to see if you’re motivating your members to get involved IRL. method of keeping in contact with your members. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark.
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Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.
Nonprofit Tech for Good
FEBRUARY 27, 2012
While it’s impossible to track these donations unless you poll your online donors, the more your nonprofit utilizes social media to build your online brand and your e-newsletter list, the more likely potential online donors are to discover your nonprofit—and your nonprofit’s “Donate Now” landing page. It’s true that Web 2.0
NetWits
MAY 19, 2011
First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).
Bloomerang
NOVEMBER 16, 2023
According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. In the next step, capture only the personal contact information needed to complete the donation. You can reach a wider audience, track your campaign progress, and save your team plenty of time.
Amy Sample Ward
MAY 17, 2011
I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Sign-up from anywhere – make sure you’re providing a way for people to sign up from the side bar or other clear area on every page and not just by finding your “contact us&# page.
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