Benchmark Channel Mail Studies 
M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. Total advertising investment — including both digital and non-digital channels — increased by 13%.
Nonprofit Tech for Good
MARCH 20, 2024
Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ M+R Benchmarks ] Online Donors 54% of US households donate to charity.
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NetWits
JUNE 13, 2011
Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.
EveryAction
OCTOBER 26, 2022
Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages. Two weeks later, you get their end-of-year appeal in the mail.
NetWits
MAY 31, 2011
The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.
Care2
MAY 24, 2013
Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. Nonprofit Benchmark Studies' Email List Growth.
NetWits
AUGUST 8, 2012
to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year. Download the full Multichannel Fundraising Report.
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