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Channel Surfing: A News Roundup

NetWits

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

Channel 118
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Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging

EveryAction

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging? Fundraising.

Mobile 130
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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. What next steps can you take to communicate more effectively by email, postal mail, and online?

Action 73
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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Promotion for these online events should be integrated with your landing page and included in email promotions.

Practice 339
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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Integration with your Bloomerang CRM. Plus, text messaging subscriber list size grew by 11%.

Mobile 56
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Want to improve your fundraising results? Fire on all cylinders!

Care2

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. It also highlights the interesting opportunities and challenges posed by multi-channel giving. Online donors become multi-channel donors. Don’t have a true multi-channel giving strategy in place? Get one now.

Results 68
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How many fundraising emails should you send a year?

Care2

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. Use of integrated CRM platforms (such as Salsa, Engaging Networks, Convio/Blackbaud etc.)

email 77