Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The short answer is, more than ever before, you have to embrace the pay-to-play nature of the platform.

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Facebook Fundraising ROI Virginia 245

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Storytelling Digital Channel Profile 302

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. LinkedIn is a great resource for nonprofits because of its audience. For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox.

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Linkedin Social Media Practice Media 52

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Let’s take Salesforce, for example.

Software 85

Software Free Tools Adobe 85

Qgiv

JUNE 6, 2023

Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations. How do you target the right audience for Facebook Ads for nonprofits?

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Facebook Guide Demographics Nonprofit 86

Nonprofit Tech for Good

OCTOBER 10, 2019

By Paige Kutliek , SEO Manager at GoFundMe ––a free fundraising platform for charities, people, and the causes you care about. And because GoFundMe has a 0% platform fee , your organization will be able to keep more of the funds raised. 1) Choose the right fundraiser images and videos. Help Me Feed Hungry Kids!

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Guide Organization Campaign Social Media 247

Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? In actuality, Pinterest is a fast-growing discovery platform that can amplify your nonprofit message and get more visibility for your cause and for your work. . Pinterest is a discovery platform. 3) Pinterest is aspirational.

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Storytelling Social Media Nonprofit YouTube 179

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Create social media posts based on your existing platforms. Demographics.

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Game Marketing Change Tips 52

Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

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Channel Business Marketing Effective 52

Nonprofit Tech for Good

DECEMBER 20, 2018

Facebook has, for a couple years now, committed to making their platforms “video first.” Videos with Mobile In Mind. Adding legible, large text that is viewable on a small, mobile screen lets you get your ideas across, even if your audience isn’t listening. To recap: Create videos regularly with mobile in mind.

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Social Media Video Marketing Practice 272

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? Display and contextual advertising: image or video ads that serve on websites across the internet, designed to target specific people or types of websites. There are two types of digital advertising audiences: people who already know about your nonprofit, and people who don’t.

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Digital Program Tips Nonprofit 118

M+R

MAY 10, 2021

Maybe you’ve made a language guide to be mindful of how your chosen words may fall short of respectful representation. Video-first platforms like YouTube have provided auto-captioning for quite some time now, while Tiktok launched it in April of this year and Instagram is testing functionality in Stories. And heads up!

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Social Media Accessibility Media Social 127

Nonprofits Source

JUNE 22, 2023

By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action.

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Story Build Storytelling Images 59

Bloomerang

SEPTEMBER 20, 2023

Here are some best practices to keep in mind when building an effective nonprofit donation page. Use impact images and statements Humans are visual creatures—we’re drawn to images, especially ones that feature other humans. When choosing images, consider your branding and what tone you want to set for your donation page.

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Effective Donation Practice Build 82

AccelEvents

OCTOBER 21, 2020

To create this audience experience takes more than stringing together a couple of Zoom meetings. If you are wondering what exactly virtual event venues are, and how they can maximize attendee experience, audience engagement, and event ROI, we have the answers you need! Increased Audience Engagement. Better Event Security.

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Virtual Audio Stream Sponsor 98

sgEngage

SEPTEMBER 6, 2023

Content that serves as a lead magnet can be promoted via a pop-up, a header image, a sidebar, or linked on specific pages. Extend it to social media platforms, too. Step 3: Start Converting Email Sign-ups into Donors As part of a longer-term cultivation and solicitation strategy, design your email plan with conversion in mind.

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Digital Donor Work Calendar 89

Media Cause

JANUARY 10, 2023

Assess your audience. As you read through these tips, remember that the best marketing strategy for your nonprofit will depend on your cause, products, and audience. With that in mind, let’s start by exploring how to assess that audience. . With that in mind, let’s start by exploring how to assess that audience. .

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Product Marketing Nonprofit Audience 52

Allegiance Group

NOVEMBER 2, 2023

If your organization maintains an active presence on social media platforms , include social media links on your website. By placing the donation button on every page, you reinforce its presence in the minds of your website visitors. Select a cost-effective online donation platform that meets your specific requirements.

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Websites Calendar Registration Nonprofit 52

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast?

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Podcast Create Guide Audio 52

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching.

Websites 61

Websites Change Management Digital Government 61

Tech Soup

MAY 19, 2016

So, isn't it obvious that's how you should be reaching your audience? We'll get to that, but first, it's important to keep a few things in mind. Understand Your Audience. The more you write directly for your audience, the more they will relate to your story. What Platforms Should You Share Your Story On?

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Audience Story Storytelling Children 36

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! Whether you’re personally into them or not, social media platforms offer opportunities for connection that go far beyond your database contact list. It can be even more challenging when you’ve hit a wall in your acquisition efforts.

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Donor Social Media Websites Content 84

Bloomerang

AUGUST 30, 2023

Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term. Keep in mind that the most effective fundraising software offers multiple tools within the same platform. This resource was made for nonprofits like yours!

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Software Guide Fundraising Platform 87

Qgiv

JANUARY 12, 2023

And beyond that, you can expand your reach to find even more like-minded people who would resonate with your mission and be interested in supporting your organization. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy. Build your audience persona.

Social Media 52

Social Media Strategy Media Donor 52

Bloomerang

JULY 26, 2021

Because of its pivotal role in communicating your vision, mission, and values, your website should be well designed, informative, useful, and fully integrated with your online fundraising and CRM platforms whenever possible. . Are you using video and/or compelling images to tell relevant stories? . Social media should be social.

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Strategy Online Fundraising Plugin 142

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. To take advantage of the “anytime, anywhere” nature of mobile giving and engage with your mobile-minded supporters, try sending an actionable text message with a link to your donation page.

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Ideas Online Fundraising Social Media 358

Media Cause

OCTOBER 17, 2022

And it doesn’t stop at your website—many social media platforms are adjusting their algorithms so that hashtags are no longer king—instead, users can search and be found based on copy in the captions. Instagram is 4th most popular social platform with 2.9 Understanding user intent and your audience. With over 5.6

Content 52

Content Channel Search Case Study 52

DNL OmniMedia

MAY 31, 2023

Many nonprofits have jumped on board and are using new, innovative platforms to improve their fundraising efforts. Use powerful images. Include images that portray your organization’s previous projects and current endeavors and showcase the impact a constituent has made. These ads can reach different audiences that you specify.

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Benefit Technology Strategy Fundraising 52

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. Who are the audiences you are looking to target? Look at your data and use it to segment your audiences.

Websites 58

Websites Strategy Change Management Digital 58

Nonprofits Source

JUNE 5, 2023

Across the world, 18% of donors have given through Facebook fundraising tools, with 88% of them indicating that they are likely to give through the platform in the future. Social media platforms (like Facebook) facilitate connection, allowing your nonprofit to spin an extensive web of support all across the globe.

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Facebook Build Community Strategy 59

Get Fully Funded

AUGUST 14, 2023

Here are some of the different pieces you’ll need to write: Teasers: A few weeks before your campaign launches, start letting your audience know what’s coming. Here, it’s important to talk about the Who, Why, and What to give your audience context for what’s about to happen. Use powerful images to tell your story.

Campaign 98

Campaign Online Fundraising Social Media 98

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Social media: Maintain an active presence on social media platforms like Facebook, Instagram, and TikTok. Tell the story of those impacted by your organization.

Marketing 52

Marketing Tips Influence Nonprofit 52

Nonprofit Tech for Good

DECEMBER 6, 2019

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic.

Practice 246

Practice Tips Fundraising Sponsor 246

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We’ve compiled a quick guide to setting up your social media strategy by focusing on which platforms you should use, what content you should be putting up on them and when you should be posting. Facebook is the largest and most popular social media platform of our day, so where better to start? With a global audience of 2.32

Social Media 52

Social Media Marketing Media Social 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We’ve compiled a quick guide to setting up your social media strategy by focusing on which platforms you should use, what content you should be putting up on them and when you should be posting. Facebook is the largest and most popular social media platform of our day, so where better to start? With a global audience of 2.32

Social Media 52

Social Media Marketing Media Social 52

Nonprofits Source

JULY 31, 2023

When you think back to your fraternity or sorority recruitment experience , what emotions come to mind? Plus, it’s easy to make one, even if you don’t have design experience, by: Choosing a user-friendly online design platform. Properly organize your content by audience. Gathering appropriate and relevant content.

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Digital Chapter Library Video 52