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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

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How to Host a Benefit Concert for Your Nonprofit

Qgiv

Music is great at bringing communities together, and while it may take a lot of planning, hosting a benefit concert can be incredibly rewarding for both you and your supporters. The Tibet House US Annual Benefit is a popular benefit concert that has been hosted annually for almost 40 years.

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Hosting a Winning Kentucky Derby Fundraising Event

Greater Giving

Hats, Horses, and Hope: How to Host a Winning Kentucky Derby Event The thrill of the race, the mint juleps flowing, and the outrageous hats – there’s something undeniably fun about the Kentucky Derby event. Offer non-alcoholic versions for a wider audience. Food-wise, think Southern comfort with a twist.

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Event Marketing 101 – Guide & Strategies

AccelEvents

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. Brands are finding innovative ways to reach their target audiences. What is Event Marketing? Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. .

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Marketing Tips for Walkathons and Other Eventful Fundraisers

Nonprofits Source

This is why a strong marketing strategy is essential. By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Depending on your target audience, you’ll want to vary your messaging. Peer-to-peer engagement.

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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Segment your audience.

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Best Practices for Marketing a Nonprofit Clothing Fundraiser

Nonprofits Source

Nonprofit marketing is a huge undertaking—from building your social media presence to solidifying your website’s search engine optimization strategy, there are many tasks you need to complete to spread awareness of your organization and your fundraising efforts. Promote your event through multiple marketing channels.