The Modern Nonprofit

AUGUST 1, 2023

Estimated Reading Time: 4 minutes Maximizing Outreach: Why Nonprofits Need a Powerful Online Presence As a leader of a nonprofit, you know the importance of reaching your audience effectively and making the most of your limited resources. But have you ever considered the benefits a dedicated website could bring to your nonprofit?

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Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

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CauseVox

MAY 3, 2021

And while many aspects translate seamlessly, one of the questions we hear time and time again is: “How do I get sponsors for my virtual event?”. It’s a great question, because a solid group of sponsors can completely change an event. That’s why we’ve created this full guide to recruiting sponsors for virtual events.

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Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. Are you looking for meaningful ways to build relationships with donors and sponsors? Are you trying to attract more corporate partners?

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DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Sponsor connections. Previous engagement.

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AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. You might want to switch to an online event or hybrid event (with more attendees online) to save on venue rental costs.

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Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” 22 Online Donor Acquisition Tactics. Online quizzes. These are low-cost ways to acquire an email on Facebook from a targeted audience. Paid sponsored petition campaign. Paid: Twitter ads.

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Nonprofit Tech for Good

AUGUST 9, 2021

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Tagging corporate sponsors and partners. Since the LinkedIn community is a social network built for business and nonprofit professionals, it is absolutely a best practice to tag and thank your corporate sponsors and partners.

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AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Online events, hybrid events, and in-person events are the perfect way to do this. . Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . What is Event Marketing? Inspiring Stakeholders.

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AccelEvents

JULY 19, 2020

More qualified leads for vendors and sponsors. Wider audience reach. Without the need to travel to the event and spend money on accommodations or put their health at risk, an online event is more accessible to a much wider audience. Your virtual event is likely to have a very targeted audience.

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AccelEvents

AUGUST 19, 2021

Online events draw in audiences from around the globe. So if you have the chance to host an exhibitor booth in an online trade show, a virtual career fair, or perhaps as part of an online product launch, you should take advantage of it! Purchase an Upgraded Sponsor Package to Promote Your Brand Elsewhere at The Event.

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Nonprofit Tech for Good

APRIL 2, 2023

ChatGPT is a powerful online tool that uses artificial intelligence and machine learning to process and respond to user queries. Wouldn’t you love to find out what people are saying about you on social media or in online posts? So what exactly is this website that’s causing such a stir?

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AccelEvents

AUGUST 15, 2021

It is essentially taking a traditional event (like a trade show or conference ) and adding an online event format. . A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. .

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Nonprofits Source

JUNE 29, 2023

They can be held in-person or online, and they can easily be paired with other events, which can range from a virtual golf tournament to a charity art exhibition. Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests.

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AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . An online event requires that you use different lingo, market through different funnels, and create a narrative around the unique digital experience. .

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AccelEvents

FEBRUARY 5, 2021

They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not enough content and your target audience will not see the value in what you are doing and will either not register at all, or disappear partway through the event. Not Prioritizing Audience Engagement. Too Much Content.

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Achieve

JUNE 1, 2023

Review your donor demographics. Analyze your online giving trends and engagement metrics. Make sure your online donation form is easily accessible on your social media pages and website so supporters can give at the moment of inspiration. Review your donor demographics. Their preferred giving amount.

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sgEngage

APRIL 10, 2023

In this article, we’ll go over each of these tips in detail so you can better engage your school’s donor base: Intentionally target your audience. Intentionally target your audience The first step to engaging with your supporters is to define exactly who your audience is. Online donation processing tools. Trivia nights.

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AccelEvents

JUNE 16, 2021

From knowing your attendee demographics to understanding revenue and managing your presenters, everything can be housed within the all-in-one event platform. With a platform like Accelevents , you’ll know that your online registration and ticketing are already handled. They can also interact with the online audience!

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Greater Giving

JUNE 24, 2021

Throughout 2020, planners were forced to go online to hold their annual fundraising events virtually when large gatherings were prohibited due to the pandemic. The change required major cuts to their programs, a new focus when working with sponsors, and a drive to make it more inclusive for a broader audience.

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NonProfit Hub

FEBRUARY 6, 2024

Sponsored by Give Lively Increasingly, donors are turning to social media to find causes to support. Whether your nonprofit already has a devoted following that likes and shares your posts, or you’re still building your presence on social media, here are some tips will help you expand your social audience and, ultimately, your donor base.

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AccelEvents

JULY 19, 2020

More qualified leads for vendors and sponsors. Wider audience reach. Without the need to travel to the event and spend money on accommodations or put their health at risk, an online event is more accessible to a much wider audience. Your virtual event is likely to have a very targeted audience.

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Bloomerang

JULY 19, 2023

Demographics: Foundations and corporate funders will want to know who is benefiting from your nonprofit’s services. Required documents: To obtain grants, you need proof of your nonprofit status or fiscal sponsor. You know the specific demographic and program attributes each potential funder is seeking.

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Qgiv

JUNE 10, 2022

Hosting fundraising events, whether online or in person, can yield great rewards for nonprofit organizations. Digital marketing consists of advertising campaigns that include targeted research and outreach segmented by geographic location, demographics, specific interests, and more. Types of Online Fundraising Events.

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AccelEvents

SEPTEMBER 1, 2020

How do you get people to turn up in person and online? . Fortunately, there are a handful of techniques you can use for boosting attendance for both the virtual and physical audience segments. . Define Your Audience. When it comes to planning and marketing your event, you need to know and understand your target audience. .

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Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Who do you want to see and interact with your content?

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AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . An online event requires that you use different lingo, market through different funnels, and create a narrative around the unique digital experience. .

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sgEngage

JULY 24, 2023

The reality is that the higher education pipeline is even smaller than what demographic statistics show. Ensure your marketing, website, and social media appeal to a broad audience and reflect an ever-changing student population. Do you need new dorms if more learners commute from their homes or attend online?

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AccelEvents

FEBRUARY 5, 2021

They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not enough content and your target audience will not see the value in what you are doing and will either not register at all, or disappear partway through the event. Not Prioritizing Audience Engagement. Too Much Content.

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sgEngage

APRIL 26, 2023

Esports and livestreaming You would be hard pressed to find an organization that did not want to attract a younger donor base, as most organizations rely heavily on aging demographics, such as Boomers and Matures. There are countless examples of streamers, influencers, and gamers going online and fundraising for a cause.

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Forj

AUGUST 7, 2017

The target market and demographics for a business are centered around prospective clients and existing clients. Nonprofits and associations have a limited target audience, which consists of existing members, sponsors and exhibitors. Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses.

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AccelEvents

JANUARY 30, 2022

You should collect valuable event attendee data through the online ticketing and registration process. . In that case, the event organizer can glean more information from this data and provide it to marketers, sponsors, and speakers. . This allows you to at least collect some demographic data on those who have registered. .

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Greater Giving

JUNE 8, 2023

Understanding Attendee Profiles Collect demographic information like age, gender, and occupation, along with data on how attendees learned about the event (e.g., These insights aid in refining your marketing strategies and tailoring events to specific target audiences. social media, word of mouth, email marketing).

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Qgiv

APRIL 10, 2021

Without the contributions of key sponsors, your nonprofit risks being unable to raise the money it needs to achieve its mission. Not only that, but if you miss out on tapping into a sponsor’s audience of potential givers, you’re even less likely to find fundraising success. Download Templates. Sponsorship Letter for Events.

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NTEN

NOVEMBER 10, 2011

One of the recommendations often given as a part of any digital strategy process is to take a good look at who your current audience is to find out more about them and what they want, but what about identifying and serving a target audience that you know isn't finding you yet? Identifying New Audiences. How to do that?

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AccelEvents

MARCH 23, 2021

Whether or not lead retrieval is your main event marketing goal or part of a bigger marketing strategy, one which includes thought leadership or brand awareness, a hybrid event or a virtual event can create opportunities for your brand to develop more distinct brand personas, categorize your target audience, and test out email marketing campaigns.

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CauseVox

JANUARY 31, 2022

that’s designed to help you get more online pledges and automatically fulfill them. Plus, our survey indicates that installment payments are only increasing in popularity, especially with the 22-44 year old demographic, so now is a great time to be an early adopter and cultivate those millennial donors! The best part about PNPL?

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