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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Shows ad performance data like impressions, spend, and demographic reach. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. Provides information on the ad buyer and funding entities behind political/issue ads.

Library 104
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Are your ears burning? Ultimate Guide To Social Listening Tools

Whole Whale

Organizations use social listening to track their brand reputation, understand their target audience, and monitor their competition. Understand your target audience : Social media is full of data that can help you better understand who your target audience is and what they care about. General Listening. Twitter Listening.

Tools 98
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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent. Use paid media to target your ideal donor.

Digital 52
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LinkedIn for Nonprofits: 7 Best Practices for Social Media Success

Qgiv

LinkedIn is a great resource for nonprofits because of its audience. When people search for your organization on LinkedIn, the first thing they’ll see is your company page, so it’s important that your page is as informative as possible. For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox.

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The Ultimate Guide to Social Media for Nonprofits

Qgiv

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

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Social Media Marketing: What, when and where should I post?

Twenti - Digital Marketing For Nonprofits

To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter. 90% of searchers haven’t settled on a brand before starting their Google search – make sure your social media presence puts you at the forefront of their results.

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Social Media Marketing: What, when and where should I post?

Twenti - Digital Marketing For Nonprofits

To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter. 90% of searchers haven’t settled on a brand before starting their Google search – make sure your social media presence puts you at the forefront of their results.