Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. But not all nonprofits are effective on social media.

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Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. By doing this, you’re encouraging your followers to amplify your organization and cause to reach a broader audience. Here’s the catch.

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Social Media Share Media Social 115

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. This could easily spark a conversation or inspire others to research your organization on their own and become new supporters. Optimize Your Nonprofit’s Website.

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Audience Marketing Nonprofit Search 98

Bloomerang

APRIL 26, 2023

Having a strategic social media communications plan in place is a must for nonprofits. billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your donors and supporters are on social media and you need to be too!

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Social Media Content Ideas Media 93

Nonprofits Source

NOVEMBER 7, 2023

If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Let’s dive in!

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Social Media Media Build Social 52

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

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Calendar Social Media Content Media 277

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

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Create Strategy Associations Registration 169

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

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Audience Campaign Phase Virtual 83

TechImpact

MAY 23, 2014

Tweets, posts, likes, shares, conversions, landing pages, retweets, favorites. With so much to keep track of, a lot of nonprofits struggle to optimize their social media accounts and their websites. A defined target audience. General Tech nonprofit nonprofit technology nonprofits social media technology website'

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Social Media Strategy Create Media 233

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Social Media Metrics North Carolina Media 52

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing.

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Social Media Money Raise Media 233

Media Cause

FEBRUARY 7, 2023

At Media Cause, we’re truly passionate about our clients and the causes they represent. What is Paid Media and Paid Media ROI? Paid media is any form of advertising that has a cost associated with it. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

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ROI Media Nonprofit Measure 52

The Modern Nonprofit

MAY 4, 2021

Estimated Reading Time: 3 minutes Your Social Media Strategy: What You Need to Know. Social media is essential to the livelihood of any organization, big or small. And social media users are continuously on the rise, increasing by 176 million in just the last year. Know Your Audience. Looking to improve your strategy?

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Social Media Strategy Media Social 111

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. Let’s jump into how you can realize these benefits and successfully connect your social media with your site.

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Social Media Integration Websites Media 81

The Modern Nonprofit

JANUARY 25, 2022

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. Twitter is an opportunity for continuous and open conversation with your supporters.

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Social Media Platform Media Social 98

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. Experts say that Gen Z: Wants to see impact through storytelling, primarily through social media videos. For example, our preference for video content rings true.

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Advice Social Media Media Meme 98

Nonprofit Tech for Good

JULY 4, 2011

There are ex-pats in every corner of the globe, media outlets of every nationality, and allies from other countries that your nonprofit does know exist yet. The World Clock at timeanddate.com provides numerous time and date tools that make time zone conversion easy and timely (pun intended).

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International Audience New Zealand Asia 231

Media Cause

JULY 19, 2022

When it comes to marketing and brand presence in digital spaces, it is imperative that content and messaging are available and accessible to all audiences—including those who rely on inclusive technology like screen readers, text-to-speech programs, and/or captioning to engage with digital content. The World Health Organization estimates 2.2

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Social Media Accessibility Media Social 52

The MatrixFiles

FEBRUARY 23, 2024

Higher education and the media have been hard hit with trust issues. They also distrust the media, calling bias and questioning facts. Gallup ) 50% of Americans under age 30 have some or a lot of trust in the information they get from social media, just under the 56% who say the same about news outlets. (

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Associations Industry Government Education 130

Top Nonprofits

FEBRUARY 18, 2021

While some of your audience followed, do you know what happened to the rest? In this session, we discussed what retention has looked like for organizations during COVID-19 and what predictions we have for audiences returning. The first question asked was “What changes have you seen in your audience during 2020?

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Conversation Mexico Museum Europe 52

Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Every year, Animoto surveys over 1,000 consumers to understand how evolving trends on social media are impacting purchase decisions. Unsurprisingly, other networks followed suit.

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Social Media Video Marketing Practice 266

Media Cause

OCTOBER 7, 2021

Social media is one of the most powerful tools for activating people to take action. Amidst the constant stream of news updates, social media advocacy campaigns offer people a relevant way to make a difference on the issues they care about. Center your campaign around timely events. In a campaign to build support for the $3.5

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Social Media Advocacy Campaign Create 102

Qgiv

MAY 31, 2023

By now you probably know that you should have social media accounts for your nonprofit organization (and if you didn’t, now you do). Social media is a very effective method to connect with current and potential donors. But building a successful social media campaign is more than just creating a page or posting a picture.

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Social Media Share Media Social 52

Media Cause

NOVEMBER 7, 2022

Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash. You’re getting ready to publicly announce a new program your nonprofit is offering.

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Social Media Create Strategy Media 52

Media Cause

APRIL 2, 2021

An integral part of social media management is building and monitoring your community. This process will allow you to learn about your audience, gain feedback through conversations, provide support to your community when needed, and build one-on-one (or one-to-many) relationships on social media.

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Social Media Community Management Media 52

TechImpact

JUNE 18, 2014

You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. There are so many social media platforms available to us now, it is not necessary to have active accounts on all of them. Social media feeds are about creating meaningful conversation and connections with people.

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Social Media Media Social Demographics 177

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. Are you ready to innovate? .

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Raise Fund Phase Audience 325

Media Cause

SEPTEMBER 1, 2022

Social media is an ever-evolving landscape, and deciding which platforms to use and how to manage your time can be challenging. Social media is a leading source for both finding information on and donating to nonprofits—being active on social media is no longer optional for nonprofits but essential. . Short form video is king.

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Social Media Trend Media Social 52

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

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Tips Online Management Help 257

Association Analytics

MARCH 1, 2023

With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Social listening is when you search social media channels for mentions of your association, products, events, hashtags, or even your industry at large. Read more about their story.

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Associations Product Virtual Survey 320

Classy

MAY 12, 2021

Your nonprofit social media presence doesn’t have to be a stressful part of your job with a social media plan to simplify content creation. Social media drove 51% of donation traffic to the Classy platform in 2020. . Social media usage is growing rapidly among 4.7 Your unique nonprofit social media strategy.

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Social Media Template Marketing Create 99

Amy Sample Ward

JULY 29, 2011

I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. Using Social Media. The questions he raised include: ??

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Social Media Public Media Community 178

Get Fully Funded

SEPTEMBER 20, 2021

There are a variety of different ways that nonprofits use social media on a daily basis. These include sharing updates with supporters, hosting fundraising campaigns , marketing upcoming events, researching your audience, or even celebrating birthdays. How To Create Digital Supporter Communities on Facebook.

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Nonprofit Tech for Good

NOVEMBER 1, 2021

This webinar will answer questions like: What if I don’t have a big email list or social media following? Necessary social media post elements to increase reach and conversions (plus a real-life example to use as a guide). What to do if you don’t have a big email list or social media following.

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Marketing Free Work FAQ 202

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Start by digging into your customer data to better understand who they are.

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Map Digital Business Marketing 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 1) Set up a conversion event and create a campaign. 2) Identify your target audience. 2) Identify your target audience.

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Facebook Fundraising ROI Virginia 235

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation.

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Metrics Social Media Measure Media 100