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Is climate change action the new face of natural disaster relief?

Candid

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. Whether it’s global heatwaves, flooding in Pakistan, Canadian wildfires that block out the sun, decade-long droughts in Africa, or ever more powerful hurricanes, natural disasters have our attention.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. Their attention spans are short. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. Take a good hard look at your letter.

Question 141
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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Test your subject lines. The numbers don’t lie! How important is it? It depends.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

You can also learn a lot from analyzing the email questions from your organization’s web site general email address. And, of course, don’t forget to pay attention to questions and comments that bubble up on your social media channels as well. Craft good headlines. Avoid giving it all away in the headlines.

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6 Key Tips to Optimize Your Nonprofit Donation Page

Classy

Be sure to test and experiment to continually improve your conversions. . On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience. But I also love animals.

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