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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

Does it feel like your attention span is getting shorter? Attention spans have been falling over the years and are now at an all-time low. A Microsoft Corp study recently revealed that people now generally start to lose concentration after only eight seconds. Chances are you’re right. But this example, from YES!

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Apply those lessons.

Lesson 59
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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). The numbers don’t lie!

email 52
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Here’s Where We’ll Be: Summer 2021 Edition

M+R

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . July 7, 11–12:30pm ET: Benchmarks UK 2021: News you can use.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

The fundamentals of a fundraising appeal. Their attention spans are short. For more on that, look into eye movement studies. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. People are strapped for time.

Question 142
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6 Key Tips to Optimize Your Nonprofit Donation Page

Classy

Explicitly state if you want each person to donate, fundraise, purchase a ticket, or show support for your organization in another way. Explain what your motivation is for fundraising, why the campaign effort is timely, and how easy it is to get involved. Get Your Free Fundraising Campaign Checklists.

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5 Tips for Getting Media Pickup for Your Fundraising Campaign

Tech Soup

Getting the media to cover your organization's fundraising campaign can help you reach new donors, garner larger donations, and become a well-known, trusted entity in your community. However, a little media know-how can help you get some attention for your campaign. Find a News- or Viral-Worthy Angle.