Your Brain On Good Stories: Why Storytelling Matters For Nonprofits
TechImpact
OCTOBER 30, 2014
Your brain loves a good story. Now, this might sound a little strange, but it’s true. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. According to the HBR article, there’s a formula for effective storytelling, too. The formula.
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