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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? The apprehension to adopt a new system or modify a current one is real.

Analytics 169
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. What are real-time trends and demographics of our meeting registrants? Using data from your AMS, analytics will help you answer these more complex questions.

Analytics 169
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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Association Analytics Tip: Always be deliberate in the data you ask for! Data analytics can help you dig deeper into segmentation by starting with demographics and learning more about their behavior. Easy Access to All Data.

Analytics 169
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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Are you tracking abandons in Google Analytics? Keep tweaking.

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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

Analytics 169
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Does it fluctuate?

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Data Analytics for Associations – an Update from the Front Lines

Nucleus

In 2019, Terry and TEI decided to use advanced data analytics to help reach organizational goals and they selected the Nucleus solution to do this. We have been using NetForum as our association management system for seven years and are fairly sophisticated in its use. Then we added data from our events system and continued from there.

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