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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

The underlying analytics were impressive. Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. And the only way to know is to test.” Research backs this up.

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6 Signs Your Nonprofit Needs a New Website

Nonprofit Tech for Good

Having access to Google Analytics for your website is key to getting to the roots of the problem. Consider using Google Analytics dashboards for nonprofits to help simplify the process of gathering data and drawing meaningful conclusions. 2) It doesn’t display well on phones or tablets. Give it a try!

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

By choosing a real person as the sender’s name, analytic suggest that the number of opens and click through rates have the potential to increase dramatically. Send your newsletter to someone who reads it on their laptop, and to another one who is going to read it on their smart phone. Test the email on different browsers and devices.

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. With video conferencing, you can make sure everyone is on the same page no matter where they are.

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Nonprofit Technology News for May 2013: Free WiFi in Forbes Magazine and Braille Phones

Tech Soup

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. Of course mobile phone payments are not new.

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Do You Need a New Website? Check Out Idealware’s New Free Workbook

Tech Soup

You're afraid to look at Google Analytics to find out how much actual traffic is coming to your website. Another little page I like in the workbook is the one on usability testing and soliciting user feedback. The page describes ways to do surveys and interviews, conduct focus groups, and do proper user testing.

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What We Learned at 17NTC: Day 1

Tech Soup

We sent several of our best representatives to meet our fellow nonprofits and take in the latest tech info from the sessions. Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. Data analytics fall into one of four types.