M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

Benchmark 40

Benchmark Analytics Google Comparison 40

Nimble AMS

MARCH 30, 2023

But d o you know the differences between these software and why they ’re so valuable to your organiz ation? Our blog is here to help with a complete explanation of the difference s between AMS and CRM technology, how the platforms pair together , and the benefits for your association. Become data-driven.

Associations 138

Associations Software Difference ROI 138

Nimble AMS

DECEMBER 27, 2022

Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. .

Analytics 135

Analytics Associations Business Software 135

Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

Analytics 59

Analytics Data Tools Web 59

M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. We’ll do our best to make this as clear as possible, but some technical background is going to be helpful here.

Analytics 90

Analytics Google Track Data 90

Association Analytics

FEBRUARY 20, 2024

Expand the membership pool – Are there folks that might fit into a different type of membership at your association that doesn’t currently exist? Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Plan ahead, so you’ll know what data to track.

Create 169

Create Strategy Associations Registration 169

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

Analytics 223

Analytics Statistics Google Demographics 223

Association Analytics

AUGUST 14, 2023

By providing data, you’re helping these tools learn and become more efficient, but now “your” data has become “their” data too. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. The results?

Associations 317

Associations San Diego Las Vegas North Carolina 317

Media Cause

NOVEMBER 29, 2023

Although there are many different event management platforms, Cvent is one that is seen often. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

Google 59

Google Tag Analytics Script 59

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

Guidelines 52

Guidelines Track Practice Analytics 52

Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Make sure the dashboard you choose can be customized to track the specific data points you want to track.

Analytics 52

Analytics Tools Wikipedia Track 52

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 107

Analytics Digital Tools Measure 107

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Another reason you need to embrace this type of strategy is because it will help you understand why your efforts succeeded or failed.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

University 59

University Analytics Google Grant 59

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

University 52

University Analytics Data API 52

Nonprofit Tech for Good

FEBRUARY 6, 2022

Although the most popular accounting software products- like QuickBooks and SAP- handle the needs of businesses in many industries, nonprofits have a unique business model and accounting standards and require different features and functionality from accounting software. How are Nonprofit’s Financial Goals Different?

Software 309

Software Guide Award Grant 309

Association Analytics

APRIL 1, 2024

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. This helped to nurture and engage these members until they were eligible. While the strategy is different from the Innovate and Differentiate strategy above, the steps are largely the same.

Data 210

Data Strategy Associations Survey 210

Nonprofit Tech for Good

MAY 13, 2022

It’s important to understand your traffic sources so you can attribute revenue to different ways you’re trying to find more donors. Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. How can we track marketing initiatives using UTMs?

Donor 294

Donor Track Campaign Facebook 294

Association Analytics

JUNE 21, 2023

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Probably not, right?

Associations 319

Associations Challenge Data Taxonomy 319

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). In our work helping clients we have come across some things we really like and some things we’re keeping clients aware of. Site search.

Analytics 52

Analytics Google Story Metrics 52

Forum One

AUGUST 3, 2022

Without robust data and analytics, any organization’s strategy is just a series of guesses. While it’s easier than ever to access data—every digital action, from website clicks to member signups produces a trackable trail—knowing how to use the data is a different story. That’s where our Data and Analytics Team comes in.

Analytics 67

Analytics Team Data Skills 67

Nonprofit Tech for Good

APRIL 2, 2023

We’ve done the legwork and compiled the top ways Chat GPT and AI can help your team save resources, perform tasks, and raise more funds. ChatGPT may prompt you for more context, so providing as much detail as possible will help with the copywriting process and save you valuable time.

Tools 361

Tools Fundraising Analytics Analysis 361

Nimble AMS

MARCH 18, 2022

Each functional area of your association has a different role and a different perspective. But here’s one thing they have in common: A modern association management software (AMS) system can help each one of them work more efficiently and accomplish their goals more effectively. . Tackle data security and performance.

Software 129

Software Management Help Associations 129

Association Analytics

DECEMBER 15, 2022

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Behavior After looking at the analytics, you discover members who engage with your community renew at a higher rate. appeared first on Association Analytics.

Retention 169

Retention Data Rate Demographics 169

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices.

Analytics 52

Analytics Google Phase Nonprofit 52

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. As you explore the different apps, pay attention to the highlighted features and consider how each could make a difference in how you fundraise.

Org 80

Org Raise Tools Help 80

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. To help alleviate your fear of dirty data, we have some tips on how to tackle cleaning it up and getting your database in great shape. You can even start with data analytics.

Data 169

Data Analytics Associations Registration 169

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Understanding these motivations can help drive marketing messaging to encourage other first time attendees. Is it the networking opportunities?

Associations 318

Associations Data Registration Analytics 318

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Use Multiple Views. Don’t Ignore Commerce.

Analytics 100

Analytics Google Digital Marketing 100

.orgSource

AUGUST 21, 2023

Our goal was to help association professionals navigate a new technological era or Industry 4.0. If you think you occupy the top seat because you are the expert, you’re traveling down the wrong track. They are role models who inspire teams to see from a different perspective. Someone smarter just blew into town. Don’t compete.

Leadership 170

Leadership Associations Skills Digital 170

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Keyword research—Find relevant keywords and track their performance over time. A SWOT analysis is a task AI could help you launch.

Team 221

Team Marketing Build Analysis 221

Association Analytics

SEPTEMBER 8, 2022

You may have noticed that your members were engaging with your organization in different ways. People have different wants and needs. Your data can help you determine the best alignment between people and your products and services. Start by tracking your members’ behaviors. And members’ behaviors changed.

Data 169

Data Associations Product Stream 169

Bonterra

APRIL 13, 2024

Learn more How it works See how our grants management software can help corporate funders build and strengthen nonprofit partnerships for more strategic funding and maximum social impact. Drawing from 20 years working with over half the Fortune 500, we’ll help you get the most out of your software. What is the best way to track grants?

Grant 52

Grant Software Management Analytics 52

Association Analytics

SEPTEMBER 22, 2021

Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. Use your data to find out how your customers interact with the organization and how it changes over time, which can help you understand member journeys. Award Nominees. Volunteers.

Aggregator 169

Aggregator Associations Activities Active 169

Association Analytics

MAY 17, 2021

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. After looking at the analytics, you discover members who engage with your community renew at a higher rate. Consider the following when looking at retention: Tenure.

Retention 192

Retention Data Associations Rate 192