Whole Whale

SEPTEMBER 20, 2022

Fundraising is a HUGE field and there are many great oranizations that help improve the quality of the sector like the Association of Fundraising Professionals (AFP). Brian Lacy & Associates. Byrne Pelofsky & Associates, LLC. This group is a go-to for many fundraisers looking to learn and improve their skills.

Consultant 52

Consultant Fundraising Phoenix Atlanta 52

Whole Whale

MAY 20, 2021

Fundraising is a HUGE field and there are many great oranizations that help improve the quality of the sector like the Association of Fundraising Professionals (AFP). Brian Lacy & Associates. Byrne Pelofsky & Associates, LLC. This group is a go-to for many fundraisers looking to learn and improve their skills.

Consultant 52

Consultant Fundraising Phoenix Atlanta 52

Bloomerang

JUNE 14, 2021

Now the only thing normal about the phase we’re in is everyone is in this same transitional space, focused on politics, new social behaviors, and the associated socioeconomics. McKinsey survey respondents were three times likelier now than before the pandemic to say at least 80% of customer interactions are digital in nature.

Digital 118

Digital Strategy Nonprofit Phase 118

Association Analytics

JUNE 2, 2021

Aside from membership, do you know the most valuable products your association offers? Is there a cost associated with the product and are you making enough revenue from it to offset that cost? You can identify which members in that segment haven’t purchased “B” yet and test offering them a discount to see if it increases sales.

Product 282

Product Associations Measure Analysis 282

Nonprofits Source

JUNE 22, 2017

The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels. Another way to track organic page performance is to look at pages by clicks by navigating to Search Analytics in Google Search Console. Survey Visitors On Your Website.

Digital 111

Digital Marketing Guide Chapter 111

Forum One

NOVEMBER 3, 2021

Some of the biggest reporting challenges for nonprofits, associations, and foundations include: Where to get the data: Some data is found easily in data dashboards, some is not. Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. First, set your data reporting goals.

Report 70

Report Data Metrics Analysis 70

NTEN

JUNE 23, 2014

After all, the nonprofit association for people working at the intersections of tech and social change should have a website to match that mission and vision. They are: 1) Analytics—analyze our Google Analytics data to better understand how people are using our current site, who they are, and what they are trying to do/find.

Case Study 67

Case Study Studies Websites NTEN 67

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

” given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. He goes on to describe four social media metrics that have passed his “ so what ” test, although it isn’t easy to gather data on all of them from existing tools. (1)

Metrics 96

Metrics Facebook Data Measure 96

Nonprofit Tech for Good

JANUARY 10, 2022

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. You should set up the conversion in Google Analytics and import it into Google Ads. Miscellaneous: The nonprofit must respond to Google’s annual program survey.

Google 348

Google Grant Guide Nonprofit 348

Bloomerang

MAY 10, 2022

As you know, there’s a cost associated with bringing in new donors; this is the money spent on your donor acquisition efforts. Use analytics from your email marketing platform and social media pages to determine when supporters are most active. Try Bloomerang for free to test out these and other donor stewardship features.

Relationship 93

Relationship Donor Build Tips 93

Connection Cafe

SEPTEMBER 17, 2013

Card sorts are a form of usability testing that help us understand how users group and label content. Some indicators that a card sort test is a good activity for a design project include: A website that is structured according to the org chart so that each department has their own section. Methodology. In-Person or Remote? Recruiting.

Design 36

Design Process Web Test 36

DNL OmniMedia

FEBRUARY 9, 2022

Brian Lacy & Associates – Nonprofit Marketing Support. At DNL OmniMedia , we offer a complete range of nonprofit technology, marketing, and analytics services, making us a full-service choice for organizations in all nonprofit verticals. Custom analytics and strategic planning projects. PaperSave – Workflow Optimization.

Consultant 52

Consultant Nonprofit Strategy Philanthropy 52

AccelEvents

JUNE 24, 2021

This commitment to increased spending indicated that top decision-makers and C-level executives were seeing the value and returns associated with hosting events. . If emails are not driving registrations or converting sales, try A/B testing subject lines, segmenting the mailing list with customized messaging, and adjusting CTA placement.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. identifying the new ways of working you want to see or articulating a new set of beliefs and values associated with them.

Culture 115

Culture Data Measure Social Media 115

Association Analytics

MARCH 14, 2022

Being in the association world, you’ve probably heard a lot about engagement scores. Test things. Customer experience – think about the things that show you are providing a great member experience and improving your relationship with your members (Examples: survey responses, community engagement). Be flexible.

Model 169

Model Aggregator Registration Activities 169

Wild Apricot

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. These might include knowledge or skills tests, observations notes, evaluation forms, even anecdotal reports collected after a presentation, workshop, training session, meeting or other communications event.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Media Cause

APRIL 13, 2023

Pivoting Between Platforms for Paid Media Nate Mize-Pressler, Associate Media Director + Kim Anderson, VP Media TikTok has been a strong paid media channel for organizations looking to increase their brand awareness and credibility with Gen Z and Millennials. Kristen Friedel, Sr. Social Media and Brand Awareness Alex Lewis, Sr.

Digital 94

Digital Marketing Strategy Social Media 94

Forum One

MAY 25, 2022

Organized by the International Awards Associate (IAA) , a group of industry innovators, creators, designers, and communications professionals deeply committed to recognizing and honoring the outstanding performance, talent, and effort of the best digital and creative professionals around the world.

Award 71

Award Arkansas Drupal Arts 71

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Measurement tools or perhaps more accurately, social analytics tools collect that data. If you are measuring sentiment, then you’ll need a content analysis tool. If you are measuring attitudes, perceptions, or behavior change, you’ll need to use survey research tools. The problem is that data everywhere!

Measure 115

Measure Social Media Tools Media 115

Bloomerang

JULY 20, 2023

Ask about any implementation fees, hidden costs associated with the solutions you’re interested in and what type of customer support is available for you. Launch and promote fundraisers Before you launch your fundraisers, test your donation buttons by donating to the campaign yourself.

Ideas 77

Ideas Online Fundraising Tips 77

Connection Cafe

MAY 2, 2014

For CMS websites, defining content types and their associated fields, authoring forms and templates. Settings such as the URL for the site and any aliases, HTML title, search, analytics code, registration or login forms, etc. Surveys and Interviews. Usability Tests. Methodology. will all need to be defined. Introduction.

Design 36

Design Process Web Phase 36

Connection Cafe

JULY 10, 2014

Most of our user research techniques are likely the same as what’s in any designer’s toolkit: surveys, interviews, analytics review, usability tests, etc. Figure 3: ALS Association Community of Hope P2P Fundraising page showing dollars raised.

Design 37

Design Experiment Nonprofit Profit 37

Connection Cafe

DECEMBER 22, 2013

According to the 2014 Content Marketing Report, 92% of the nonprofits surveyed are using content marketing. Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Donor retention rates are depressing. We Miss you!

Story 54

Story Nonprofit Social Media Content 54

.orgSource

MAY 9, 2023

Value is the association industry’s word of the hour. To meet the moment, make an ongoing commitment to innovation.orgSource senior consultant, Elizabeth Lucas and I recently discussed this topic on the Association 4.0 But association professionals sometimes struggle with creating a culture of innovation and a nimble organization.

Culture 44

Culture Associations Consultant Environment 44