Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. However, if you want to get to the other two outcomes.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

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DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Reporting on goals and maintaining accountability.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

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Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess.

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sgEngage

MAY 12, 2023

To boost revenue for your event and ROI for your sponsors, look for auction software that offers a way to easily track paid and in-kind sponsorships as well as ways to match sponsor contributions to public displays, such as logo sizes. To improve the user experience, look for a provider that offers express check-in and self checkout options.

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Nonprofits Source

OCTOBER 4, 2023

CSR software is a technology solution designed to help businesses manage, measure, and report on their CSR and sustainability initiatives. These platforms serve as centralized platforms to streamline the collection, analysis, and reporting of data related to a company’s social, environmental, and ethical performance.

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Connection Cafe

OCTOBER 4, 2018

For instance, the corporate profit and loss statement isn’t the same as our nonprofit budget to actuals report, and it falls short of providing the information necessary to effectively assess whether we need to course correct throughout the year. How is ROI calculated? So, what are the differences between ROI and ROM?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? This conversation explored common pitfalls to analysis approaches and how to avoid them.

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Gyrus

NOVEMBER 3, 2016

The Importance of Reports. Reasonably, one of the strongest value offerings for a Learning Management System (LMS) is its reporting capabilities. When most people think about reporting in the Learning Industry, they think about ROI justification. The possibilities of this capability are virtually endless.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Here's the report. Why was it a success?

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NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Harry: A Green Geek.

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DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. Questions that encourage people to share their take on a research report: Seniors Embrace Social Media Faster Than Other Segments, What Does That Mean for Your Nonprofit?

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Nonprofits Source

AUGUST 18, 2023

Reporting ⁠— Look for software that provides detailed insights into matching gift progress, trends, and other relevant metrics. Robust reporting facilitates informed decision-making and aids in demonstrating the impact of your efforts to stakeholders. Very happy with the organization and the system!”

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

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The Modern Nonprofit

FEBRUARY 15, 2022

Estimated Reading Time: 6 minutes When doing a cost analysis between two solutions, it’s tempting to compare based on sticker price alone. Getting buy-in from your team for implementing new systems consists of more than just proving ROI. Is the goal to cut down the staff hours it takes to run reports? Is it to serve more people?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Use metrics to discover what works and what doesn’t. Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, ROI of Listening: America Red Cross Case Study (Beth Kanter). Social Media Campaign Report: Tour de Kids (Sarah Allen). Listen first.

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NTEN

NOVEMBER 2, 2009

While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. Nonprofit technology is about eyeballs -- attracting eyeballs, engaging eyeballs, and reporting on eyeballs. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  He made the points that your metrics must get you to results - and the three most important results are: Increased Revenue. "    He talked about different categories of metrics for the web: 1)   Types of visitors:   You have to get inside your customer's heads and what is important to them. 

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Connection Cafe

NOVEMBER 1, 2019

Fred Weiss shared an in-depth analysis on the latest trends facing higher education advancement , alumni engagement metrics, and CASE’s 2018 Voluntary Support of Education (VSE) Survey. Key findings from CASE’s 2018 VSE Survey include: . A sample of 404 institutions reported on receipts from DAFs.

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AccelEvents

JUNE 24, 2021

If people can absorb and process event content in the manner and pace that suits them, they will feel more positively about the experience and report a deeper understanding of the material and a deeper connection with your brand. . In a virtual format, live events will truly put the attendee experience front and center.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

Some highlights: Capacity: Nonprofits are committing staff and budgets to support social network projects and presences, although budgets are small with four-fifths of respondents reporting at least one-quarter of a full-time staff person (10 hours per week) to social network strategy implementation. On Facebook, about 39.9%

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2008

I am just back from Legal Services Corporation and a keynote on ROI and Nonprofits. " And, of course, such metrics are useless. s reports on Twitter. Maybe the Case Foundation will evaluate this project and provide some methods for doing this type of analysis. The cheesier the better.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. Some analysis questions: What points were the participants in the room tweeting?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). The report out was amazing. After each group reported out, I asked some high level questions and gave some observations. Tags as a metric. What's the outcome?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

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NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. It still requires a lot of attention, staff time, management and promotion. What do you think?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2013

It is a misconception that for-profits exist to make money only. In the early days of a successful lean startup, they look like untentional nonprofit organizations because they are focusing on impact metrics: How effective are they serving their stakeholders or customers? There is also mutual distrust between funders and entrepreneurs.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. 8 Metrics To Measure Online Fundraising by David Hartstein, Wired Impact, describes how to match metrics with your goals for measuring your fundraising efforts. Select Your Tools.

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Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure its worth it for your organization by using our social networking ROI calculator.

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Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure its worth it for your organization by using our social networking ROI calculator.

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Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied. Here are a few examples.

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Nonprofits Source

MARCH 21, 2018

Whether you need help planning a social media strategy, conducting a social media audit, or drafting reports to prove results to leadership, we’ve got you covered. Did you know 70% of Instagram users report having looked up a brand on the platform? In this template you’ll learn how to: Establish your most important metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Measuring the success of social media efforts can't be done with a single metric.

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