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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Donor acquisition is the process of attracting new supporters and convincing them to donate to your cause through marketing efforts. The steps in this process will look different from nonprofit to nonprofit.

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Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. By having clear processes in place to know where revenue comes from, nonprofits can develop a deeper understanding of future campaign performance. Clean up dirty or messy data early on to identify problem spots.

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Nonprofit Technology Consulting: 6 Steps to Success

DNL OmniMedia

While there are many technology consultants available, take the time to evaluate what they specialize in and the services they provide. Get your board’s approval early in the process. Be sure to include evaluating consultants in your timeline, as this process can often take weeks to months. Set concrete guidelines.

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Help! My Nonprofit Needs A Data Nerd

Beth's Blog: How Nonprofits Can Use Social Media

The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Online Learning Trends That You Can’t Ignore

Gyrus

Extensive training courses and lengthy durations don’t comply with learners’ short attention span as well as their availability and often disconnects them from the entire learning process. Entertainment Software Association states that 155 million Americans regularly play video games and the average game player is 35 years old.

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Six Tips to Help You Select the Right Learning Management System

Gyrus

In the digital world, one can turn to a blog, Wikipedia, social media platforms, online knowledge forums, videos, etc. will be a problem if you just let your employees learn on their own. Using a LMS is the only way through which, you can provide a systematic and centralized learning process for your employees.